About SoJones.com (formerly urb1.com)

Hip Hop Clothing and Urban Trends Media Site SoJones.com was created in 2002 by Rodrick Rainey. Originally known as URB1, the name was changed to SoJones in 2005 for branding separation. The site also was in need of are more content related name to which visitors could latch on to.

Named SoJones because of the catch phrase “keeping up with the Jones’,” this site’s name is simply about keeping up with those that are So up the fashion game and want to be the first to have whatever is hot. Those that are SoJones are those that stay on top of what’s going on in Urban Clothing and Hip Hop fashion.

Rodrick Rainey Kid Robot Store

Created initially to help youth connect with trendy Hip Hop clothing retailers and get information on what artists are wearing, it has since expanded with Hip Hop culture exploding globally. SoJones.com has become the leading resource to find information on Hip Hop clothing, urban designers, clothing brand contacts, community discussion, and more. Regular visitors to SoJones.com fashion site extend beyond North America, pulling in viewers from Europe, Australia, The Caribbean, and Asia.

Credited as the first Hip Hop clothing web site, Sojones continues to dominate the on-line market with over 100,000 visitors monthly. Those visitors view over 10 pages each on average as Sojones receives nearly 1 million page views per month as of early 2009.

An extended media power, other sites and blogs rely on Sojones for Hip Hop fashion related news, interviews, and media content. Looking for previews, debuts, and new trend information, stylists for Hip Hop artists, professional athletes, and other celebrities utilize Sojones as a brokering site.

Since the site’s birth in 2002, an amazing group of talents have made their prescence known through direct contact or consistent purchasing of fashions recommended by Sojones. Our list of known visitors has included such names as Mark Ecko, Keith Perrin, Yomi Martin, Voshon Lenard, Tyra B., and Trey Songz.

As SoJones continues to grow and expand, it will remain a top contributor to the motion of Hip Hop fashion trends and designer success. Plans to expand the website are already in action with a completion date of mid 2nd quarter 2009 expected.

SoJones has been seen in XXL magazine, SLAM magazine, Google News, and a News channel in Kansas. There was also a printed SoJones magazine publication which was started but suspended indefinitely as the world leaned into the digital age.

SoJones is an umbrella publication today which has several other sites that are subsidaries or business affiliated . Nike Air Yeezys, Kicks and Chicks, and Clothing Line Help are major affiliates of Sojones on-line, interchanging traffic and news content. While we try to keep everything Hip Hop fashion content related, Sojones will soon expand into more general categories of media.