Sean 'P.Diddy' Combs has always incorporated his great sense of style into every aspect of his
life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature
collection of sportswear under his name Sean John.
Mr. Combs created Sean John clothing to fill a void
in the market for well-made, sophisticated, fashion forward clothing that also reflected an
urban sensibility and style. 'I always had the idea that I would start my own apparel line,
but I wanted to make sure the timing was right and that I had the time to devote to it,' said
Diddy about his personal thoughts around the time when he first started the development
of Sean John.
Since its launch, Sean John has enjoyed critical and commercial success. Through
the support of both the fashion community and retailers, Sean John clothing has quickly grown from an
urban label to an international brand.
Sean John Clothing company has become a usual suspect at the prestigious
award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New
York. For three consecutive years since 2000, Sean John clothing has been nominated for its excellence
in design.
Sean John shares this distinction with an elite group of designers that include
Marc Jacobs and Helmut Lang. Industry insiders and media outlets beyond SoJones largely credit Sean John with the
return of excitement to the world of fashion. In February of 2001, Sean John clothing successfully
produced the first nationally televised runway show during Fall Fashion Week when it
simultaneously aired live on E! Television and the Style Network.
During fashion week in February of 2002, the venerable New York Times conferred Sean John clothing
with a front-page story on the interminable success of the fashion house.
The collection consisting of shirtings, knitwear, bottoms, outerwear, t-shirts, hats and jeans
is inspired by Mr. Sean "P-Diddy" Combs' image and reflects his diverse personal style. The
line is produced four times a year and is geared to boys and men ages 12 to 40. Distribution
of the collection is targeted to better department and specialty chain stores.
'We are not in the clothing business for a quick hit. We are truly committed to the expansion
and growth of the men's marketplace and will use all of our resources to ensure that quality in
both design and production of Sean John always exceeds your expectation,' said P.Diddy.' We
would ultimately like to have Sean John viewed as the Future of Fashion.'
Sean John jackets, Sean John jeans, Sean John suits, Sean John's cologne entitled Unforgiveable, and even Sean John clothing
for children and women has become the epitome of what's trendy today in the Urban, Pop, and Hip Hop clothing world. SoJones
On-line cited Sean John clothing as the line to watch for 2006 and 2007, expecting huge growth in the Sean John clothing
brand's success.
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