The R+ "Roc Climber" is the evolution of the Rocawear Men's Line. The boot sums up and incorporates all aspects of what the brand represents...the music, the swagger, the lifestyle and Jay's personal style.
The boot reflects the 'new' consumer. It's more mature and tailored. The logos are toned down to make them more design-driven and less logo driven...The R+ "Roc Climber" is what the customer has expressed they want, letting the silhouette speak for itself.
It's bottom was developed in Italy and showcases a unique polished treatment that is found only in high-end fashion footwear.
They are getting big demand internationally i hear......... and will sell out + be resold for more which would be a first for a Jay-Z brand b/c he usually doesn't limit it so hard OR he just marks it up from the jump. Check out the article if you missed;
http://sojones.com/news/08/09/15/rocawe ... ember.html