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LRG Clothing
» History of LRG Clothing
» Where To Buy LRG
» Most Popular LRG Designs
» New LRG Clothing
LRG Clothing or Street wear, Lifted Research Group, or the Roots People; No matter what you
call the unique street wear clothing brand officially known as LRG, you know L-R-G clothing is one of, if not the hottest brand from it's
inception in 1999.
LRG clothing was founded in 1999 by Jonas Bevacqua and MC Robert Wright in Orange County, California. The two LRG founders
met intially while collaborating Hip Hop music with Wright's crew, who was introduced by a co-worker.
Wright was an established designer and MC who wanted to create his own clothing label, who, prior to LRG, worked with
various urban, hip hop, and skater clothing companies such as Quiksilver and O'neal and other private labels.
Jonas Bevacqua had an idea and the logo for the LRG clothing brand, and Wright had the resources for LRG, leading to the creation
of several patterns, samples and stickers. Bevacqua received a small amount of capitol to jump start the LRG clothing brand
company from his father's friends, who were in the fashion industry.
Wright and Bevacqua used the capitol to initiate a production run, and were given a booth at ASR to sell their new
products. 300 pairs of pants, 4 styles of hoodies and 4 styles of shirts were sold out by noon on the very first day.
The company struggled for the first 3 years, but eventually became a success, as reflected in their 7 years of business.
"At the time the market was very defined as in; you're either skate, or you're surf, or you're urban as in Hip Hop...
I hate even using that term. I feel like we were the first ones to really bridge the gap between these worlds... not
really on purpose either, it was more just a reflection of what Robert and I are into. We're into gear, we're into
skateboarding, we're into all different kinds of music," said Jonas in an interview about LRG clothing
previously.
Once LRG had doors to the public open, the streetwear brand began hiring flamboyant hip hop clothing designers that
brought a refreshing sense of style to the hip hop clothing industry. The LRG brand has consistently reinvented itself
and the Hip Hop clothing wolrd, staying abreast of the latest fabric and clothing manipulation possibilites.
Coming off a very busy 2005 year, the LRG clothing brand was inspired to
launch a womenswear line. LRG expanded into a womens LRG fashion line known as Luxirie by LRG. The Luxirie
clothing brand by LRG started off much like the original streetwear brand, finding moderate success. However, the
Luxirie by LRG clothing brand grew much faster, creating a demand from women's Hip Hop and streetwear fashion culture
in less than a year. Luxurie by LRG, A Labour of Love, was release in Canada first during 2006, and then in the
United States during the same year.
Some of the LRG Clothing brands most demanded pieces have sold on-line for over $500. LRG Hoodies has
almost built a subculture of followers that will not touch a jacket or top that is not from the streetwear brand. The
LRG Dead Serious Hoody, which some call the Skeleton Hoody or the Skull Hoody, took 2007 by
storm creating a fashion demand for LRG's trendsetting hoodies that was so high, hip hop clothing retailers were selling
out of the hoody at prices starting around $225.
LRG track Jackets, jeans, t-shirts, polo shirts, shirts in general, the LRG
sidekick, Sweaters, and Hats have all become a staple of the Hip Hop fashion world. LRG Clothing has become
a fashion powerhouse in Urban, Pop, Hip Hop, and Streetwear cultures.
buy l-r-g clothes on-line via sojones links below please
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Man Alive: Hip Hop Clothing Store
Some of L-R-G Clothing Brands Most Requested Releases | L R G Products Available On-Line
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lrg
clothing lrg
lrg hoodies
dead serious lrg hoody
luxurie by lrg
lrg skull hoodies
lrg jeans hoalie moalie
lrg clothes
lrg sidekick 3
lrg jacket
lrg dead serious hoodie
lrg hoody
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LRG Staying Ahead Tee
LRG Crazy Days All over Print Tee
LRG Spit Hot Fire Premium Knit Tee
LRG Rugged Wildlife Premium Knit Tee
LRG Fly Gear Award Tee
LRG Floss With A Boss Premium Knit Tee
LRG Gradius Maximus Zip Up Hoodie
LRG Mexican Rug Hoodie
LRG Zig Zag Ziggalah Zip Up
LRG Dead Serious Zip Up
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lrg skeleton hoodie
lrg side kick
lrg hoodie
lrg track jacket
lrg jeans
lrg shirt
lrg sweater
lrg full zip hoodie
lrg apparrel
lrg evolution
lrg root
lrg pants
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LRG Run For The Border Classic 47 Fit Jean
LRG Grass Roots Classic 47 Fit Jeans
LRG Underachievers Big Tree Fit Jean
LRG Time TO Rock Classic 47 Fit Jeans
LRG Mens Serengeti Stunna Jacket
LRG Mens Hidden Resolution Zip Hoody
LRG Mens Rude Boy Camo Shorts
LRG Mens Grass Roots Zip Hoody
LRG Birds Flock To Trees Belt Buckle
LRG Mens Baby Tree Camo Short
LRG Evolution Reversible Bucket Hat
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Buy These LRG Clothing Products And More At:
DrJays On-line or
Man Alive Clothing Store
New L-R-G Clothing Releases On-Line [ back to top ↑ ]
To View What Clothing Stores Are Releasing On-Line, Visit Our New Hip Hop Clothing and Urban Streetwear Releases Blog
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