In 1998, Kimora Lee Simmons decided to create Baby Phat clothing. Kimora directs and established a new, stylish but
classic, womens clothing label to fill a large void in the glamorously chic woman's life. She also knew the brand's
success would rely on her ability to merge the worlds of high fashion and hip-hop style.
Kimora's experience as a top fashion model, her marriage to Russell, her innate sense of style and her affinity for
the finer things in life, put Baby Phat clothing at the forefront of the urban luxury movement.
From early on, the St. Louis native seemed to have a penchant for style. During the pinnacle of the super model era,
Kimora Lee's exotic look was already changing the face of fashion internationally. At 13, Kimora Lee was an
established model - handpicked by Karl Lagerfeld as the muse for the House of Chanel.
By the time Kimora reached 16, she already modeled for the world's most elite designers, including Giorgio Armani,
Yves St. Laurent, Gianfranco Ferre, Givenchy, Fendi, and Richard Tyler.
The future Baby Phat founder also graced both the international covers and pages of Vogue, Elle, and Harper's
Bazaar, and had a portfolio of photographs shot by some of the world's greatest photographers. The list of
photographers even included the highly acclaimed Steven
Miesel and Patrick Demarchelier.
A fashion runway staple, television personality, successful businesswoman, and mother, Kimora Lee represents everything
a woman can be and utilizes the high fashion elegance of all that is ghetto fabulous to empower and inspire women
through the Baby Phat clothing lifestyle collections.
Baby Phat's slinky feline logo has become an internationally recognizable fashion symbol and is synonymous with the
brand. The eye-catching hip-hugging signature jeans represent everything that is feminine and fun, glitzy and
glamorous, sensuous and sumptuous about the Baby Phat woman.
BabyPhat Denim separates, leather, outerwear, handbags, shoes, lingerie, jewelry, two limited edition Motorola
mobile phones and a signature fragrance are tailored for the girl about town intent on raising brows.
Baby Phat by Kimora Lee Simmons continues to take fashion to new heights - more than your average urban denim
company - Baby Phat is a lifestyle for the glamorous woman who is everything hip-hop and everything fashion.
In 2007, Kimora Lee expanded her fashion house launching the KLS Collection. The new clothing line was created for
the classic needs of a fabulous diva. Pricier than the Baby Phat brand, the KLS clothing collection will be limited
and feature upscale fashions. Kimora Lee's debut of the upscale clothing collection was a repeat success for the former
super model, being found in videos within a month of it's initial products' launch.
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