Ecko - Since its inception in 1993, Ecko Unlimited has exploded into a leader in the hip-hop, skate/extreme sport and
designer fashion markets.
Marc Ecko, the creative force behind the Ecko Unlimited brand, has pioneered the fusion of
disparate elements of youth culture into a singular expression of global lifestyle. "This is some hot gear. It's hard to
believe that Ecko Unlimited started out as a clothing line for skateboarders. Man, how time changes," said Ecko.
Today Ecko Unlimited clothing brand is one of the hottest Hip-Hop fashion brands on the market. The clothing brand by
Mark Ecko caters to both men and women. Ecko launched his womenswear "Ecko Red" line after finding many women started to
turn to urban brands for designs and styles the represented their individual personality. Beyond the general public, Ecko
Unlimited is also worn by artists such as Eminem, 50 Cent, and many other urban music celebrities.
Now, Ecko comes to you with the largest selection of any hip hop brand. Ecko's marketing and brand strategists have put
togethor a plan that expanded Mark Ecko's brand enough to only deliver certain designs to certain areas. This gives the
Ecko brand an exclusive feel to many of its shoppers. Buy and Ecko shirt from one area to stand out in another!
Check out Ecko's brand new line of NCAA jerseys, throwbacks, tees, tops, jeans, twills, hookups, shorts, hats,
footwear, and eyewear by shopping with SoJones affiliate
DrJays.
Mark Ecko, founder of Ecko, also founded a self-named clothing collection called the "Mark Ecko Brand." More exclusive
than his Ecko Unlimited line, the price on the Mark Ecko brand tries to limit buyers as well. The design direction for the
brand is targeting the Urban and Hip-Hop consumer who has a more refined lifestyle, looking for a business casual or
classic look.
Ecko has also implied a genious marketing plan which keeps celebrities modeling their clothing for advertisements in
well-known magazines. Hip-Hop stars such as Ghostface Killah, Fat Joe, Talib Kweli, and Mobb Deep have been used for
marketing campaigns since 2003.
|