Live Mechanics clothing brand was spawned from the fusion of street and music, and energized y the creative spirit, a new
breed of style is born. Shaking up reality through art, music and an appreciation of life's challenges, Live Mechanics has
been a force in the world of street couture since 2000; offering a new conscious line bound for revolutionary achievement.
Created to be an answer to the fast changing climate in today's world of street wear.
Live Mechanics started as most great sportswear companies do by printing tees and sweatshirts and building a strong
grassroots following in its California home base through our familiarity with our customer base and our marketing
expertise. Since this time we have taken our flare for graphics and moved to a full scale line.
In February 2002, at the Magic fashion convention in Las Vegas, Nevada reports spoke witht he owner of Live Mechanics
Osa Odiase. This is what Sojones thinks to be a 'step' year for the clothing brand as Mr. Odiase reported doing much
better in Streetwear that show. "We are doing very well," said the Live Mechanics clothing founder. "The word of mouth
is going out and we're getting people coming back and reordering. We have more people than last time, with walk-ups and
appointments."
"Visualize a fashion label created for the purpose of challenging the status quo"
Borne to inspire the creative spirits of those who seek to progress themselves through the pain and passion of life's
everyday struggle. Created by individuals that believe life is art and that there is an art to living. Designed for those
of us determined to live our lives on our own terms, not afraid to express our dreams and turn them into reality.
Today Live mechanics is a leader in a new market that has developed out of the street wear markets progression from the
look of yesterday's suburban and urban apparel business. Live Mechanics can be found in some of the worlds hottest
retailers, including Le Shop(Paris), Mash(London), Yukon(Munich), Stackhouse(New York), Fred Segal(Los Angeles),
Untitled(Chicago, True(San Francisco).
The Mission of Live Mechanics:
There has been an obvious change in the direction of street wear over the last two years. This change has been marked by
retailers ranging from department stores to independents looking for product with more mature edge to it. This area of
fashion has been coined as "New Metro" by Izzy Isrealson of Up Against the wall. As a company our focus is set on
capitalizing on the street development of this new area and opportunity in fashion that few companies have been able to
meet over the last couple of years.
Live Mechanics clothing continues to achieve this effect: incorporating a more conscious outlook into our product by
exploring the differences in the world's rich cultural, musical, artistic, political landscape into street clothing for
people from all walks of life. Our strength lies in the multicultural group of individuals that work closely to leverage a
passion for putting together creative graphics m our eye for directional fashion design and the ability to interpret
imagery inspired by the real world into our garments in a way that is fresh, unique, and speaks to our market place.
Live Mechanics: Triple P Philosophy
Passion/ Pain// Progress///
Live Mechanics...Triple P Philosophy states that a legacy cannot be left, forward movement achieved or self-realization fulfilled without...
A genuine, bona fide expression of Passion for that which we may endeavor to accomplish and life dedicated to the realization of ideas which others only dare to dream.
The strength to overcome the Pain of disappointment , the ability to pick yourself up when you're down and the resolve to try again and again until you make it to the end of that road- no matter what.
The perception to recognize Progress when it has been achieved and the wisdom to build a better day and shape a meaningful life upon the passion and struggle you set out with.
Themes
Passion/ Pain// Progress///
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