Media Kit

Aboutsojones

Launched in 2002, SoJones.com is the world’s first online magazine devoted to urban and streetwear apparel. “SoJones” is a reference to the old saying “keeping up with the Joneses”, because our readership is all about keeping up appearances and staying ahead of the fashion curve: it’s not about what’s now, but what’s next.

We publish fashion-forward content in the form of news articles, trends coverage and celebrity updates. Our viewers covet our exclusive interviews with clothing brand reps, stylists, editors, music artists and other tastemakers in the world of street and hip hop-inspired apparel and footwear.

Audience

SoJones averages 600,000+ pageviews and 300,000+ unique visitors per month. Due to recent viral marketing campaigns, we are experiencing significant month-over-month traffic increases.

Gender
50% male, 50% female

Age

18% age 13-17
43% age 18-34
26% age 35-49

Race
32% African American
46% Caucasian
13% Hispanic
5% Asian

Household Income
21% $60-100k
13% $100k+

Education
53% No college
38% College
9% Grad School

(Source: Quantcast, Google Analytics, proprietary data.)

Traffic Sources

Example Organic Search Results
#1 Google search ranking for “urban fashion” (15.3M results)
#1 Google search ranking for “hip hop fashion” (8M results)
#4 Google search ranking for “urban clothing” (7.5M results)
#4 Google search ranking for “hip hop clothing” (1.6M results)

Display Opportunities

  • Giveaway sponsorships
  • Site takeovers and skins
  • Masthead integrations
  • Photo Gallery sponsorships
  • Category sponsorships
    We are not accepting ad unit placements at this time.

Media Opportunities

Got a press release for a new streetwear line? Are you a brand rep or stylist that wants exposure? We cannot respond to all requests, but if we like your style, we’ll feature your press release and/or do an interview for free.

Contact

Get in touch with us here for more info.