article submitted by: C. Khid
UPDATED: 03 / 22 / 2007

Phat Fashions, a Kellwood Company announced today the partnership with Silver Goose/Kidstreet to create a comprehensive line of infant and toddler accessories under the Phat Farm and Baby Phat brand names, according to Bernt Ullmann, Phat Fashions president.

"We are excited about this new relationship. This license agreement opens the door for us into the infant and toddler world by creating a wide array of new products for this market. By utilizing the category expertise of Silver Goose/Kidstreet, we are expanding our Phat Farm Clothing and Baby Phat clothing brands with new sales volume potential," said Ullmann.

A baby's first years are full of surprises but accessorizing the child doesn't have to be one of them. From warm fuzzy baby blankets to cuddly booties, the new infant and toddler accessories collection embodies the classic American flava of Phat Farm clothing and the sassy style of Baby Phat clothing. The collection pulls together stylish sets for boys and girls ranging from newborn to toddler, and is slated to appear in department and specialty stores nationwide March 2007.

"With this partnership, we are able to reach the consumer in yet another way by developing products that combine function and style," said Russell Simmons, Phat Fashions founder and CEO.

"Baby Phat by Kimora Lee Simmons is thrilled to announce our new partnership and to introduce our creations to the world of infant accessories. Infants and toddlers also should enjoy a life of luxury, fabulosity, and fashion!" said Kimora Lee Simmons, creative director for Baby Phat.

"Phat Fashions does a remarkable job of differentiating their brands in the apparel industry, and providing a true lifestyle to their customers. We are very excited to be working together in capturing the experience of the Phat lifestyle," said Eddie Dayan, president of Silver Goose/Kidstreet.

Silver Goose/Kidstreet is a New York based accessory company. The company produces a wide range of products including bags, hair accessories, socks, headwear, cold weather accessories, belts, neckwear, jewelry, music storage and stationery items. Silver Goose/Kidstreet distributes product to department stores, specialty stores, mid tier and the mass market.