article submitted by: C. Khid
UPDATED: 03 / 22 / 2007
Phat Fashions, a Kellwood Company announced today the partnership with Silver Goose/Kidstreet to create a
comprehensive line of infant and toddler accessories under the
Phat Farm and
Baby Phat brand names,
according to Bernt Ullmann, Phat Fashions president.
"We are excited about this new relationship. This license agreement opens the door for us into the infant and
toddler world by creating a wide array of new products for this market. By utilizing the category expertise of
Silver Goose/Kidstreet, we are expanding our
Phat Farm Clothing and
Baby Phat clothing brands with new sales volume
potential," said Ullmann.
A baby's first years are full of surprises but accessorizing the child doesn't have to be one of them. From
warm fuzzy baby blankets to cuddly booties, the new infant and toddler accessories collection embodies the
classic American flava of Phat Farm clothing
and the sassy style of Baby Phat clothing.
The collection pulls together stylish sets for boys and girls ranging from newborn to toddler, and is slated to
appear in department and
specialty stores nationwide March 2007.
"With this partnership, we are able to reach the consumer in yet another way by developing products that combine
function and style," said Russell Simmons, Phat Fashions founder and CEO.
"Baby Phat by Kimora Lee Simmons is thrilled to announce our new partnership and to introduce our creations to
the world of infant accessories. Infants and toddlers also should enjoy a life of luxury, fabulosity, and
fashion!" said Kimora Lee Simmons, creative director for Baby Phat.
"Phat Fashions does a remarkable job of differentiating their brands in the apparel industry, and providing a
true lifestyle to their customers. We are very excited to be working together in capturing the experience
of the Phat lifestyle," said Eddie Dayan, president of Silver Goose/Kidstreet.
Silver Goose/Kidstreet is a New York based accessory company. The company produces a wide range of products
including bags, hair accessories, socks, headwear, cold weather accessories, belts, neckwear, jewelry,
music storage and stationery items. Silver Goose/Kidstreet distributes product to department stores,
specialty stores, mid tier and the mass market.