article submitted by: C. Khid
UPDATED: 03 / 25 / 2007

World known business woman, model, and glamour girls' favorite, Kimora Lee Simmons is personifying the word success. A mother, humanitarian, and respected role model, this former runway star has truly become the epitome of what a progressive person should shadow.

Selling her diva-world famous Baby Phat clothing brand across the globe, Lee's clothing has been a leading trend setter in women's urban, pop, and other fashion worlds.

Baby Phat clothing has held no boundaries with what type of consumer picks the always reinventing brand. Superstar celebrities such as Britney Spears, Jennifer Lopez, Mariah Carey, Tyra Banks, and Madonna can all be seen on BabyPhat.com wearing the brand, along with a seemingly infinite list of others. Simply put, everyone who is somebody, has some Baby Phat in their closet.

Kimora Lee Simmons also recently birthed her new upscale fashion brand, the KLS clothing collection. Limited edition designs that range from halter tops and flared blouses to cheetah print skirts and premium washed denim are included in the line. Each piece in the collection is produced of the finest materials and techniques, from KLS' premium denim to its rayon-spandex blend 'essential dolman.'

Google inquiry studies found that Kimora Lee Simmon's Baby Phat is the number one google inquired urban clothing line for women. Receiving over 200,000 targeted searches monthly, the google inquiries account for only a fraction of BabyPhat.com's 80,000+ daily viewers that visit to browse.

In other event plans, a Baby Phat web page dedicated to new clothing releases, history, and brand news, shall be launched this week at SoJones On-Line. Regularly visit the major designers page looking updates.

Bookmarking your favorite hip hop clothing brands on SoJones' celebrity and major designers pages will keep you up with the Jones (trend setters).

SoJones.com is the number one source for Urban and Hip Hop culture inspired clothing news, fashion industry rumors, interviews, new Hip Hop clothing releases, and much more.