Juelz Santana To Launch Hip-Hop Clothing Line ′Bandana 153′

Article written by: Rodrick Rainey
Posted on: July 26, 2004

SoJones.com reported earlier that there was a rumor of Juelz Santana starting his own custom clothing line called “SB-153″. After talking with Juelz’s apparrel representative, that clothing line has been confirmed.

The clothing line’s name is the initials for “Santana Bandana – 153″. 153 is for the street in Harlem Juelz grew up on. Most of the line’s designs come from NewTees co-owners, Tierra and Nikole.

The line NewTees, which is also custom clothing, is exclusively for females.

However, there has been important updates since that naming and releasing of the clothing line. Juelz Santana along with his apparel group is changing the name of his clothing line to find something they find more fitting and universally acceptable.

“Juelz would like the name to be the Juelz Collection but Cam’ron said on television that his new clothing line was going to be the Cam’Ron collection” says Nikole, co-owner of NewTees clothing line, and one fourth of Juelz’s apparel business group.

Juelz Santana, member of the Rocafella’s hiphop supergroup, Harlem Diplomats or “Dip Set” for short, released his first album in 2003. Santana has already established himself as a fashion trendsetter and successful artist.

Since the release of Cam’ron’s video “Oh Boy”, the sky has been the limit for this young, Harlem born rapper and entrepreneur.

A fashion role model to many urban youth across America, Juelz is possibly the father of custom painted clothing. After wearing his NewTees, paint splattered shirt in the video “Dip Set Anthem”, it set off a colossus trend of painted clothing across the world.

Juelz’s clothing line will be up for sale on his official, yet still personal website Juelz.com. Launch of the Juelz.com E-store is temporarily delayed, but expected to launch in August if all goes well.

SoJones is also in talks with Juelz’s business group to be the only online retailer to offer his exclusive clothing line beyond the Juelz.com E-store.

Currently you can buy all of Juelz and NewTees’ custom clothing, as well as some of his other favorites at “Santana’s Town” in Harlem, NYC. The store, which is ran by Ms Debbie, Juelz’s mother, is located at 1842 Amsterdamn Avenue, between the 151st and 152nd streets.

If you need to get to the store by train, you can take the C train to 155th street stop or take the A, B, C, or D train to the 145th street stop.

Juelz also owns a recording studio in Tea Neck, NJ for music artists such as himself which is another extension of his growing business empire.

Other business ventures that are in the process of being launced by Juelz includes his 2nd album, coming in October and a new, larger Santana’s Town store.