Jay-Z Looks To Launch S Carter Clothing A Formal Collection

Article written by: Rodrick Rainey
Posted on: April 30, 2005

Hip Hop Music entrepreneur and trendsetter Jay-Z is planning to revolutionize fashion the fashion scene with his own line of men’s formal-wear. Entitled the S.Carter clothing collection tenatively, the line is coming after many months of rumors about Mr. Carter branching out from his Rocafella partners.

After breaking away from Rocawearpartner Damon Dash, Jay-Z, born Shawn Carter, is keen to make a move back into clothes and “wants to refine urban fashion” with a S Carter fashion line, according to his partner Steve Stoute.

The superstar is currently in negotiations with a number of fashion houses interested in helping produce the S.Carter clothing collection.

Stoute told the press, “The kids are going to do what they’re going to do. I’m going for the guys who came up like I came up – who are still listening to hip-hop and wearing pants sagging off their a$$.”

“If this really happens, I think it will be a possible fashion revolution that could happen soon after Mr. Carter’s line launches” said Rodrick Rainey, founder of Hip Hop Fashion internet site URB1.COM. “I’ve been watching over Urban and Hip HOp fashion the past 3 years and single handedly, in a New York minute, Jay Z has changed Pop, Hip Hop, Urban, and all other main stream fashions because of his crisp image. This will be a big change for him, but I think the video and album track -Change Clothes- really opened this door for him.”

The S.Carter formal wear launch date has not been announced nor surfaced on the internet. URB1.com’s founders, as well as URB1 Magazine’s fashion editors expect the line to launch in the 3rd or 4th quarter of 2005 if reports turn out to be true.

URB1 Magazine, the first Hip Hop Fashion publication that focuses on the true inner city fashion trends, also features an article about Jay-Z and his expected fashion moves. Found in the March/April bi-monthly issue of the magazine, people seeking a more detailed look at what’s going on with Mr. Carter, can visit URB1MAG.COM to subscribe or buy the issue.