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SCARBOROUGH, TELUS Mobility introduced the Baby
Phat by Kimora Lee Simmons i833 by Motorola, on May 2nd, available exclusively in Canada
on TELUS Mobility's Mike network. The limited-edition pink wireless phone
features the Baby Phat feline logo, a designer-inspired quilted texture and
0.4 carats of genuine diamonds encrusting the external display.
Since 1999, Baby Phat, co-founded by former model Kimora Lee Simmons, has
been recognized around the world as the fashion line for women who defiantly
see the world on their own terms.
"I like everything with a heaping dose of femininity, including my cell
phone. I created this phone for the woman who, like me, loves pink, loves
diamonds and wants a wireless phone that is bold, fun, sexy and chic," Kimora
Lee Simmons said.
"Wireless phones have become fashion accessories that make a statement,
and TELUS Mobility has led the way in introducing truly unique phone designs
to the Canadian market," said Robert Blumenthal, TELUS Mobility's Vice
President of Products and Services. "This new phone by Kimora Lee Simmons
fuses the bold style of the Baby Phat brand with the unique all-in-one
communications power of Mike to create the ultimate wireless accessory."
Mike integrates the Push To Talk power of Mike's Direct Connect with
wireless phone, Internet access and other communications capabilities into a
single compact handset. With Mike's Direct Connect, clients connect instantly
with other Mike users across North America, Mexico and South America.
The Baby Phat by Kimora Lee Simmons i833 by Motorola is available from
TELUS Mobility retail locations across Canada for as low as $449.99 on a three-
year contract or $599.99 with no contract.
TELUS Mobility provides its more than 3.9 million clients across Canada
with a full suite of wireless voice, Internet and data services through its
PCS and Mike digital wireless networks. For more about TELUS Mobility, please
visit telusmobility.com.
Baby Phat first came into existence as a publicity tool in 1999 when, in
an effort to electrify his men's Phat Farm runway shows, hip-hop mogul Russell
Simmons began producing tiny tees with the words "Baby Phat" stitched on the
front. When celebrities and supermodels began sporting the new tiny t-shirts,
the demand for these hot "baby tees" increased. Ultimately, the decision was
made to launch an entire Baby Phat collection to be spearheaded by former
model Kimora Lee Simmons.
Today, the slinky Baby Phat feline logo can be seen everywhere and is the perfect
statement for the bold, fun, and sexy attitude of the Baby Phat woman. Whether
evidenced by the glimmer in the rhinestones on
a pair of jeans, or the Asian-inspired cape donned on the runway, Baby Phat by
Kimora Lee Simmons is the first women's hip-hop label and represents the
fashion forward woman who defiantly sees the world on her own terms. The
collection features denim separates, leather, outerwear, jewelry, handbags,
sneakers and a diamond encrusted limited edition Motorola mobile telephone.
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