Dame Dash Launches “Tiret New York” Watch Collection

Article written by: Rodrick Rainey
Posted on: July 24, 2004

May’be people should call century 21, the year of the Rocafella Dynasty.

Dame Dash has decided it’s time for him to wear a watch brand that he owns himself. Combining his own marketing savvy talents with the superstar watch and jewelry designer, Daniel Lazar, Dash has put a Rocafella owned, high quality watch brand, into the billionaire plans.

The watches are to be branded “Tiret New York”. Prices are expected to range from $18,000 to $175,000 USD.

When questioned about the watch, Dash was quoted saying: “We are creating unique watches that are not meant for just anyone,” Dash boasted. “Our watches are created for those with the most selective taste, for those who are accustomed to the best in everything, not just style. Tiret New York will stand out and win over the luxury consumer.”

According to Tiret New York’s representatives, the company will only use the highest quality of ingredients to build the watch, topped off with the rarest materials earth can provide.

[The watches] will be the best in everything, not only the best in style and in aesthetics, but also the best craftsmanship to create a reliable and accurate time accessory,” Lazar said. “I am thrilled to be working closely with Damon. His focus and market instinct will help make Tiret New York a success.”

Tiret New York will unveil 25 watches at the JCK show in Las Vegas, June 4-8, at the Venetian Hotels Penthouse Suite and at Hall of Time, Booth #32098.