Kimora Lee Launches New Fabulosity Products Exclusive To Online

Article written by: Rodrick Rainey
Posted on: August 6, 2004

In February at its annual sold out conference in Miami, Loren Ridinger, senior vice president of Market America, and Kimora Lee Simmons launched a line of cosmetic products in front of 25,000 plus in attendance youtube video.

Called Fabulosity’ these products are available exclusively on marketamerica.com and were such a hit with consumers that the kits sold out within the first two weeks of being on sale.

Ridinger said there was an immediate synergy between the two parties because they are close friends and each saw the value in partnering with each other. “I have been a fan of Baby Phat products for years and she loves using our products as well.

Kimora recognizes Market America as a valuable channel to market and distribute products to the end consumer. We see the value of partnering with Kimora Lee Simmons who has created one of the most recognized brands in the world with her incredible sense of style, beauty and class.”

The Fabulosity line of cosmetic products available on marketamerica.com include lip shimmering glosses, lip tropical plumpers, lip sheer, a mini lickable Lip Kit, and chocolate shimmer powder. The cosmetic products were released in advance of a bath and body line under the same Fabulosity product label and will be released later in the year. “From the colors to the ingredients Kimora designed these products exclusively for Market America and our over 160,000 Distributors and over 3 million customers,” said Ridinger. Together we are launching a brand that true to its name is absolutely fabulous made evident by the fact that we can hardly keep the products in stock.”

Now in its second season, “Kimora: Life in the Fab Lane,” chronicles the life of Kimora Lee Simmons, former model turned president of $800 million company Baby Phat whose products include clothing, shoes, fragrance, cosmetics, dolls and jewelry. Baby Phat’s slinky feline logo has become an internationally recognizable fashion symbol and in less than a decade the company has positioned itself as the premiere female hip-hop brand. For more information and to view a preview of the upcoming show featuring Market America go to

http://www.mystyle.com/mystyle/shows/kimora/index.jsp