Debut of MAGIC Streetwear Exhibition S.L.A.T.E. Excites Brand Owners and Buyers

Article written by: Rodrick Rainey
Posted on: August 12, 2008

Woodland Hills, CA (August 12, 2008) – Over 100 exhibitors already committed, multiple artistic showcases underway, like-minded special events in motion and sure fire buyer attendance – the rebirth of RAD starts now at MAGIC.

“MAGIC has been at the forefront of the contemporary street wear revolution since it began and S.L.A.T.E is the logical evolution to showcase established and emerging skate, surf and street lifestyle brands that are making their way into the mainstream,” says Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group.

Debuting this season, S.L.A.T.E. (Select, Lifestyle, Apparel, Trends, Emergence) is a 40,000 square foot juried assortment of eclectic and sophisticated brands that originated in the skate, surf and street communities and are steadily making their way into the mainstream with all the fashion and attitude of the hipsters, artists and musicians who’ve inspired them. S.L.A.T.E brands go beyond a trend and are thoroughly immersed in a culture. They transcend price point and demographic and are now the ones to watch from retail’s global level.

Check it..!!

FRESHEST DESIGNERS: Exhibitors as of August 12th include:
10 Deep, 101 Apparel, 9Grand, Acrylick, Addict, Akomplice, Alpinestars, Altamont, Ambission, Amongst Friends, Atticus, Atwater, Be Priv, Buddhapparel, C1rca / Four Star Distribution, Capital Brand, Cardboard Robot, Cell DVSN, Cerbae, Clae Footwear, Crooks & Castles, CTRL, Darkhorse, Dealers of the Purple Cloth, Destructo Industries, Dim Mak,Dusty, Element, Elm Company, Ezekiel Clothing, Fi-Hi Original Soundtrack, FINN, Flud Watches, Frank 151, Fresh jive, Garbege, LLC, Ghetto Rock, Gold Coin Clothing Co., Greedy Genius, Grn Apple Tree, Hot Air, Hurley (Capsule line), if6was9nyc, Im King, In4mation, Jedidiah, Jeepney, Jib Hunt, Kallusive, King Stampede, KJM Enterprises, Inc., Kostello, Lemar & Dauley, Lifetime Collective, Lira, Live Mechanics, Livity Outernational, Married to the MOB, Mikada Clothing, Money Clothing,N4E1 Clothing, Inc., Obey, Once Upon A Time, One People Project, Orisue, Inc., Penfield, Piper Fashion, PS Clothing, Quiksilver Limited, Ransom, REBEL8, Rocksmith, Rogue Status, Royal Elastics, Royal Revelation, Shmack, Sitka, Sneaktip, SQR1, SR-07 Jeans, Staple Design, Storm of London, Stussy, Inc., Subscript, Sweet People Apparel, Inc., T.I.T.S. Brand, Tank Theory, Teruo Artistry, The Hundreds, Three Stones, Too Black Guys, Triple 5 Soul, Triumvir, LLC., Twelve Bar, UNDFTD, Undrcrwn, LLC, Unif Clothing, Upper Playground, Urban Lux, Veece, Violet

ARTISTIC EXPRESSION:
• Killer performance by EPMD and guest DJs at S.L.A.T.E./Stussy/Undefeated Party at MOON on Monday night

• USA debut of Streetwear Today publisher Martin Magielka’s famed “Untitled Showcase” two unique environments:

• “Euro Colony” – an exhibition of brands with a combination of emerging and sought after international design talent

• “Untitled “Special Edition” will be a gathering of of-the-moment European contemporary artists, each wildly influencing the progressive streetwear scene

• S.L.A.T.E brands will be part of the daily fashion shows held in the Grand Lobby

• Mountain Dew Green Label artists (Troy Denning, Haze, Billy The Artist, etc) will display their bottle designs in the MD Lounge

WE’VE GOT THE LOOK

• S.L.A.T.E is all about an intimate, relaxed and communal environment. The vibe will be open and airy with simple designs and clean lines, booths will be built with all raw materials and woods in their earth tones. Think studio space in Venice, CA

• Customized DJ platform and lounge with constant spinning by Steve Aoki and others

• Chill and recharge at the Mountain Dew Lounge with wi-fi work tables, beverages and art installations

• Relax at Antenna Lounge with a hosted bar

• From the authorities on what’s to come – WGSN Trend Lounge

• One-of-a-kind S.L.A.T.E Newsstand will provide free publications displayed in custom made, wood magazine racks

• A designated S.L.A.T.E concierge at show entrance will provide guest giveaways, magazines and answer all questions

• Fresh health conscious foods offered on site including veggie wraps, smoothies, fresh salads

EXPERTS ONBOARD
• A virtual who’s who advisory board includes Yasi Salek, “Hawaii” Mike Salman, Sky Gellatly, Marlon Rachel, Jerry Meng, Bee Nguyen, Jennifer Wannarachue, Duke Wu and Martin Magielka

S.L.A.T.E Partners
• Dope swag given to attendees including bags designed by Cardboard Robot and artistic hats custom created for S.L.A.T.E. by Elm

• Antenna Magazine will cover S.L.A.T.E., its exhibitors, and trends in a daily publication that will be distributed exclusively at S.L.A.T.E.

Every August and February, the fashion industry converges on Las Vegas for the most influential event in the business – the MAGIC Marketplace. The next event takes place August 25-27, 2008 in the Las Vegas Convention Center and Hilton (Sourcing at MAGIC runs August 24-27, 2008). For more information log onto www.MAGIConline.com.

MAGIC International is a subsidiary of Advanstar Communications, the world’s largest and most widely recognized organizer of trade shows for the apparel industry. Advanstar produces the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC, as well as sister shows PROJECT and POOL.