Diddy Launches Official Sean John Internet Shop

Article written by: Rodrick Rainey
Posted on: November 11, 2008

Diddy is not allowing the United States’ economic woes slow him down. Recently purchasing Hip Hop clothing brand Enyce to expand his business portfolio and redirecting the Sean John womens collection, he is now creating activity with his original brand, Sean John. Previously using SeanJohn.com as a media outlet for his brand, Sean Combs has officially re-launched the site to include an on-line store.

“Don’t make risky decisions, make smart decisions,” the Hip Hop music and fashion mogul stated in a Diddy TV video-blog episode. He’s now personifying those words. With US retail stores finding themselves in slumps, designers such as Sean John have been losing retail account orders as stores close. Diddy′s answer to this is to cut up on his direct sales by launching an official Sean John shop on-line.

Looking to make the on-line Sean John store a top fashion source for the “New American” lifestyle, its sure to parallel the direction of Sean John’s fifth Avenue flagship store. A sure success, the Harlem-born businessman will continue to improve end of the year statements with the store’s launching, even in recessive economic times. Shop.SeanJohn.com offers new and exclusive Sean John fashions which may not become available to all retailers. Including some of Sean John’s luxury suits, the marchon produced eyewear collection, and the infamous Sean John velour suit Urban America loves, Diddy’s new business strategy is great for the Hip Hop clothing market.

Entertainers that have been signed to Sean John clothing as a brand model for the current and upcoming clothing line campaigns, can be seen around the Sean John store as a bonus to visitors. Fans of actress Lauren London, singer Cassie Ventura, rapper Nelly, and 106 & Park host Terrence Jenkins can see past and active ad campaigns featuring the faces of each. Modeling clothing and Nelly in the underwear, creative photography works are published on the site for viewers.

Hip Hop clothing site www.Sojones.com will soon feature all discount codes available to SeanJohn.com shoppers.