article submitted by: C. Khid
UPDATED: 09 / 14 / 2006

Fresh from the success of her Billboard's #1 album, music icon Beyonce Knowles is not slowing her capitalist drive. It seems the music and television superstar wants to be number 1 in other business ventures as well.

Beyonce, along with mother Tina Knowles, is going to debut her new House of Dereon collection on Tyra Bank's top-rated television talk show. Airing live on Friday, September 15th, it will be a fashion gala women of style will not want to miss.

Those excited to see this highly-anticipated debuting of Beyonce's new House of Dereon fashions Collection, are already visiting SoJones.com's fashion forum to catch the preview of the show. Google's #1 rated site for Urban Fashion, SoJOne's forum contains a short clip of Beyonce talking with Tyra, as well as the young diva strutting her extremely sexy figure on the runway.

Along with the highly anticipated fashions from the House of Dereon label, viewers can also look forward to catching another glimpse of finalists from "America's Next Top Model". Another television publication involving the gorgeous Tyra Banks, the real TV features will be modeling the Knowles' fashion collection.

Beyonce may also be debuting her new junior's clothing collection entitled "Dereon".

Dereon, according to the House of Dereon web site, will be found on-line at . Dereon.com. Details of the Dereon clothing line are scarce, but SoJones.com spoke with Jason McComas, retail chain buyer and GoGenX.com director, who gave details.

"The line looked extremely appealing to me. They are putting out great designs in limited time and I expect to see it on shelves in the coming season doing well," said McComas to SoJones in a phone briefing. The Deréon collection was previewed by major buyers such as McComas at the MAGIC fashion convention. The event, held Augustin Las Vegas, was said to be a successful event for Dereon's emergence.

Solange Knowles, sister of Beyonce, will be the face of the Dereon clothing campaign according to Top40-charts.com

Beyonce & Tina's House of Dereon Clothing line was inspired by over 80 years of fashion drive. Agnéz Deréon, mother of Tina Knowles, was a self-taught seamstress and major inspiration behind the line. Agnéz created fine custom clothing and home furnishings for select private clients throughout the south. Based in Louisiana, the Deréon inspiration used her "can do" attitude and love for fine tailoring to accomplish anything she set her mind to in fashion and beyond.

Tina Knowles, also a woman of fashion, has also established herself as a well-known figure in the world of style. The mother of Beyonce, Tina founded and managed Houston-based "Headliners", one of the most successful hair salons in the southwest. In 2002 she also penned her first book, "Destiny's Style", which was published by Harper Collins.

Most recently, Tina Knowles was honored by the CFDA for her outstanding contributions to the accessories industry.