Enyce Signs For Kids Line

Article written by: Rodrick Rainey
Posted on: September 15, 2005

The Enyce Clothing Company today announced that it has reached an agreement in principle with BJS Group to design and manufacture a full line of sportswear, activewear, outerwear, newborn, layette, infants and swimwear for boys and girls. Exuding authenticity and exceptional quality, the Enyce boys and girls apparel line will represent a full lifestyle offering, featuring the most innovative fashion denim with unique functional treatments and applications, novelty logo inspired tops, and fashion forward knits and wovens.

The new collection will launch to the trade in September 2005, with the line appearing at better specialty and department stores nationwide with the Spring 2006 collection.

“Bringing Enyce’s style, design and innovation to the kidswear market is a natural progression for the brand,” said Karen Murray, group president, Menswear for Liz Claiborne Inc. “We are excited to be collaborating with BJS Group for the Enyce children’s line. Their longstanding experience in creating trend-setting fashion apparel for kids will be an invaluable asset as we work to establish the collection.”

Commenting on the announcement, Sion Betesh, chief executive officer and managing member of BJS Group, said, “This exciting partnership couldn’t have come at a better time for both our retail partners and their fashion savvy consumers. The impact and trend setting pace that the Enyce brand has had and continues to enjoy in our marketplace is quite evident, and we look forward to presenting Enyce’s unique point of view to the ever-exploding children’s fashion apparel market.”

BJS Group, a related entity to leading childrenswear manufacturer Parigi Group Ltd., is spearheaded by its chief executive officer and managing member Sion Betesh. Previously, Mr. Betesh was president of Licensing, Marketing and Strategic Business Development for Parigi Group Ltd., known for their broad creative abilities and the creation of fashion brands for kids including Akademiks Boys, J.Lo Girls by Jennifer Lopez and Puma Kids apparel.