Streetwear Spotlight: IMPRM Clothing + GIVEAWAY!

For those who appreciate struggle, hardship and life’s challenges, IMPRM Clothing is for you. The brand speaks to those from all walks of life, reminding us all that IMPRM is something that kings have struggled to maintain and peasants have longed to possess. Just One, one of the founders of IMPRM Clothing spoke to SoJones about the brand.
Introduce yourself and describe how your brand was started?
My name is Just One and I am one of the founders of Imperium. In 2007, through mutual business associates myself and Charlie were introduced at a nightclub I was running at the time. We began talking and felt like we could join forces and build something great. We were not talking clothing yet but BBQ sauce. (That is a whole other interview) We knew we wanted to put something together and after six months of hanging out at his house till the early morning,
the four of us were set on the clothing business.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80′s punk, muses like Amber Rose, 70′s disco bands, Kanye, etc)
A lot of the inspiration is drawn from our surrounding environment and the cultures that popularize our struggles we endure. We also like to find themes that represent a go getting spirit or paints a picture of someone’s rise to the top.
Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
I don’t know if she was able to pull it off but we floated hella clothes to Obama’s stylist. I think the “Bully Automatic” was his favorite.
What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
Skinny jeans is a movement I’m not really feeling! I carry a lot of things, I got 2 phones, (Charlie got 4 ) I got keys, wallet, a couple of stacks, cannon, etc. etc. You know what they say “can’t wear skinny jeans cuz…”
What current fashion trend would you like to see thrown overboard?
Skinny jeans not fashionable or functional
What is/was one of your most prized fashion pieces, past or present?
A fresh pair of Nikes, and my haircut.
TuPac or Biggie?
Biggie for the lyrics, Pac for the movement
IMPRM Clothing is available on their official website for a price range of $28 up to $40. Here are some of SoJones.com’s favorites:




IMPRM GIVEAWAY!
IMPRM Clothing is generous enough to give away 1 (ONE) Sweater and 3 (THREE) t-shirts for 4 (FOUR) lucky SoJones.com readers. They will also throw in some playing cards and stickers in the package if you participate in this giveaway!
Here’s how it works:
1. Every SoJones comment posted on this page from October 22nd – November 5th, 2010 counts as a “lottery entry”. Also make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
2. Drawing for FOUR winners will be held on November 6th, 2010. Winners will be announced on this page and on the forums page (http://www.sojones.com/forums/).
Article Comments Lottery Rules
One item per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only

IMPRM is DOPE. Lovin the style and aesthetic of the brand. Keep up the never ending hustle.
camo shirt is fresh and so are those cards
Wow, that hat and khaki jacket are FLY! like the hat design!
ive been on there stuff
they dont mess around having tigers at magic
ahah
Their merchandise is amazing! I love it all and would love to win! I also love the fact that they are throwing in playing cards! I have made it a hobby of mine to collect every kind of playing cards out there :)
Oh wow!!! My husband loves the look of this so I would love to win some great stuff for him.He is a musician and always playing,almost 7 days a week.He needs to look good! Thanks,Rachel Crisman
jacksoncrisman@yahoo.com
Bully Automatic is tight!
I Respect anybody working hard on their craft….keep the movement alive.
the dopeness. i want a sweater
These will definitely turn heads. Great merchandise, cool designs, awesome giveaway, thanks.
Very nice style. The hat is phat!
mad respect for the free liberty hoodie
i am feelin ur style…i am a stylist in det,mi> send me a poster or more info on ur line..i also own a clothing store.
noiiiice, those t's are hot!
nice looking stuff. Keep up the good work.
Im diggin that hoody.
That Don't Sleep design is DOPE..I'm a sucker for stuff with gas masks on it.
love the style and the colors of the clothing. they very artistic
pretty hot
IMPRM is a popular brand fellas'! those items and their items are strictly fresh & dope!! long live IMPRM!! i want they're items specially their sweater.. their quality is DOPE!!!!!
Wow!Awesome t-shirts!!
irprm clothin is dopee
Thanks again for everyone that participated in the IMPRM Clothing GIVEAWAY. Here are the winners:
Matt Thugnasty Sisneros
tweet_kiyo
meeyeehere
Dre
Congrats! If you are the winners that won, please email us at info@sojones.com. Thanks
waiting for my prize.. still it doesn't reach our home.. hope to follow up that homies! T-Shirt Size "M"
here's my email.. brenz233@yahoo.com
Will follow up