Calvin Klein Swimwear 2009: Sexy Minimalism

Article written by: Angela L. Serrette
Posted on: June 16, 2009

Calvin Klein Swimwear:  Always Sexy.  Always Alluring.  Always Chic Minimalism.

Requirements: Beach body confidence, black sand getaway and a seductive smile.
Sounds like preliminary components of a Calvin Klein commercial or fashion photo shoot.

In fact it’s the reality for this summer’s beach parade of swimsuit fashions that has everything from sassy bikinis, jazzy monikinis, tempting boy shorts to accessories. Juicy colors, sexy bandeau’s, surprise prints, pleating and updated one piece swimwear are sure to please the ladies and give them non stop attention from the guys.

For those with extreme confidence, Calvin Klein offers his trade mark minimalism with a splash of sex appeal. The beach is the perfect runway for sun worshippers to display their perfect form in the perfect swimwear of the season.

In addition to swimsuits, matching cover ups, swim dresses, pareos for the modest, coordinating bags for fashionistas and CK glam sun glasses for the trend setters are some of this year’s hottest items for beachwear from Calvin Klein.

The line is not over done with large metal accessories, ties or excessively cut away lines. Instead Klein again proves minimalism is sexy and the woman’s body is the perfect host for the perfect cut with precision fit.  An unstoppable combination. If you notice, this years looks are shown on models with curves who look healthier. Go for it.

While swimwear trends come and go, this brand offers looks that are current and timeless….they are not your grandmother’s looks and never will be. Smart design, consumer focus, consideration to product life cycle, precision fitting and quality make this a brand consumers can rely on and feel comfortable investing in.

The proof: The Calvin Klein brand attracts a variety of lifestyles and consumers from C-level executives to hip hop moguls, from wealthy communities to urban neighborhoods– and their appeal has an unusually wide age range. The brand offers something for everyone from apparel, accessories and fragrance to home furnishings. With sales at $4.5 billion in licensed retail sales and over 230 shops worldwide offering sportswear, swimwear, underwear, denim, accessories and othe licensed products there is no question Calvin Klein is a household name on a global scale.   Offering merchandise at this magnitude makes one marvel at the ability to keep consumers satisfied for over 30 years.

So go ahead, be daring. Create a ruckus on the beach, at the private pool or spa retreat, confuse the paparazzi, daze the life guards, hold the sunset in your hands, leave your foot print in the sand.  You’re already sexy, show it off in this season’s hottest swimwear.