Comments on: Lifestyle Brands: What are they, and why do we want them so badly? http://www.sojones.com/news/1095-lifestyle-brands-what-are-they-and-why-do-we-want-them-so-badly/ Urban clothes and hip hop fashion, including urban fashion news and rumours. Previews of the newest hip hop clothes and urban fashion lines. Sat, 21 Nov 2009 05:21:08 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Toi Duckworth http://www.sojones.com/news/1095-lifestyle-brands-what-are-they-and-why-do-we-want-them-so-badly/comment-page-1/#comment-697 Toi Duckworth Sat, 20 Jun 2009 06:52:31 +0000 http://www.sojones.com/?p=8468#comment-697 Very smart post. I like how you draw the distinction between a simple marketing campaign and a lifestyle brand, which is also the difference between a passing trend and a way of life. If I had to choose a brand that symbolizes the urban/hip hop way of life, it would have to be Adidas. Shell toes will never ever go out of style, thanks to Run DMC. I would also throw in the three stripe track suit. Classic hip hop. Very smart post. I like how you draw the distinction between a simple marketing campaign and a lifestyle brand, which is also the difference between a passing trend and a way of life.

If I had to choose a brand that symbolizes the urban/hip hop way of life, it would have to be Adidas. Shell toes will never ever go out of style, thanks to Run DMC. I would also throw in the three stripe track suit. Classic hip hop.

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