Trendy Streetwear for Young Muslims by Styleislam

Article written by: Andre Sanchez
Posted on: June 24, 2009

The idea behind the German-based Styleislam apparel label is to combine modern urban designs with traditional Muslim religious messages. To say this is fashion that makes a statement, is an understatement.

Founder Melih Kesmen started his project three years ago in response to the scandal over caricatures of the Prophet Mohammed printed in a Danish newspaper.

At the time, Kesmen was living in London with his wife, Yeliz. “The publication of the drawings angered me, but I was also really annoyed by the reaction from our side, the Muslim side,” said Kesmen. In lots of Muslim countries around the world, violent demonstrations were held and Danish flags were then burned.

“So I thought, there must be a way to respond creatively and productively, in a peaceful way,” added Kesmen. And so a T-shirt printed with the message “I Love My Prophet”, was created.

He came across people who were wanting to buy the shirt off his back. And so like any smart entrepreneur (and qualified graphic designer), he launched the line. Today he has a profitable business and employees, but still keeps the holy atmosphere he’s been accustomed to keeping.  Kesmen encourages religious observance amongst his customers and at work.

A popular Muslim rapper from Germany, Ammar 114, promotes for Styleislam, which has reportedly boosted the label’s popularity with young believers.

Styleislam caters to women as well. From their blog, promoting wallpaper for your PC:

“You’re tired of being characterized by one side as an oppressed woman with a grim countenance? And you’re also fed up with being portrayed by the other as a princess out of 1001 Nights? Then you are a Muslima with an aesthetic inclination. Don’t worry, don’t let your head droop. STYLEISLAM® has come to your aid.”

How is Styleislam being received? Kasmen has gotten threatening phone calls over one tshirt’s slogan “Jesus was a Muslim.” He defends it proudly, saying: “Jesus was one of the greatest prophets in Islam and his message wasn’t actually any different than the Prophet Mohammed’s.”

Kesmen ends with an insightful observation on marketing and the message:  “If someone doesn’t understand, maybe it’ll make them curious and it will spark a conversation about the phrase”.

Styleislam is available here.

Let’s hear your thoughts in the comments!