DMX Launching Signature Urban Clothing Line

Article written by: Rodrick Rainey
Posted on: November 9, 2006

DMX is expanding his business career beyond music with the launch of his new clothing lines, the DMX and DMX Signature collections.

The rapper’s line will include designer apparel, footwear, head wear and outerwear.

According to representatives, the clothing line will border on the “rough edge of hip-hop mixed with the practicality of the no nonsense, no frills clothing that active and rugged men want.”

The line, which features fabrics like denim, leather, cotton and fleece, will be available for purchase at DMX concerts, speciality stores and from various online retail sites.

DMX is also launching an e-commerce site along with a major roll out of the line, which will be in stores nationwide in 2007.

The rapper is also in the planning stages of launching a new apparel line for dogs.

Known as a long time dog lover, especially of the American Pit Bull Terrier Breed, DMX’s dog clothing is expected to be just as big of a success as his signature mens wear line.

SoJones’ fashion forum, located on-line at forum.sojones.com will have updates on the clothing line as they are made available.

Photos of pieces from the DMX signature clothing collection will also be available on one the coming SoJones’ fashion blogs which are soon launching. According to Rodrick Rainey, CEO of the on-line Urban & Hip-Hop fashion publication SoJones.com, the fashion blogs will be available to the public by December 1st, in aid of the holiday shopping season.