Go Green With The Planet’s First Bamboo Streetwear: JUZD

Article written by: SoJones Asmara
Posted on: July 9, 2009

juzd-jing-liuIt seems like the whole world is going organic, and the streetwear world is no different. However, not every streetwear brand uses organic bamboo fabrics as the main material for their collection. Jing Liu, chief designer of JUZD streetwear succeeded in making the brand “The Planet’s First Bamboo Designer Label”. Founded in 2007, the label thrives under Jing Liu’s directions and keeps the innovative spirit, mixing the art, power, creative and organic energy in its products.

A Canadian immigrant, Jing Liu grew up in Guang Zhou, China, and had fond memories of the bamboo trees which became the inspiration for his JUZD designs. Thinking he was not too good in computer programming, Jing Liu decided to start a clothing line without any background in art or fashion. In 2008, Holt Renfrew, a leading luxury Canadian retailer picked up JUZD and the brand started to get exposures.

juzd-estelleAside taking inspirations -and meterials- from the bamboo, each shirt in the collection is inspired by the JUZD legend of 1898 with an emphasis on individuality and personal expression and as the brand’s philosophy says, you become your alpha persona. JUZD’s philosophy is that the brand aims to lead the movement of bringing art back to clothing design in a wearable and fashionable way. Jing Liu makes sure that each design is limited to few as 35 shirts in any given size to maintain their exclusivity.

JUZD, the environmentally-conscious brand, uses bamboo as opposed to cotton, because unlike cotton crops, the growing and harvesting of bamboo as a matter of fact improve the soil and ecosystem. If you think bamboo fabric is coarse, it’s different with JUZD’s bamboo fabric as their fabric is custom-milled, designed and cut.

The brand is already the it thing among Canadian celebs and is now making its way into the hearts of Hollywood’s darlings such as Estelle and Fergie. JUZD even showed off their newest collection at Fergie’s birthday bash back in March 2009. Jing Liu stated:

“I am so honored to have been invited to be a part of Fergie’s Birthday Bash. She’s such an empowering figure plus she’s got great style and is a real trendsetter.”

Get JUZD right now with these JUZD bamboo-fabric clothings, prices around CA$101 or about US$88.  Visit www.juzd.com to get more JUZD.

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6 Responses to “Go Green With The Planet’s First Bamboo Streetwear: JUZD”

  1. Henrimarc says:

    July 10th, 2009 at 4:06 pm

    Organic ??
    It's made in China, in what kind of working conditions ?
    Bamboo needs heavy loads of chemicals to be produced BAMBOO IS NOT ORGANIC!
    AMAZONIA IS BEING BURNED FOR BAMBOO PLANTATIONS !

  2. Dora Elena Harris says:

    July 12th, 2009 at 9:02 am

    Types of clothing
    Organic Bamboo fabric is created from the bamboo pulp. It does not need chlorine to bleach and it can be dyed easily with less water. Fabrics that do not dyed easily are often treated with harsh chemicals and much more water, therefore organic fabric that dyes easily is generally better for the environment and our skin, such as Organic Bamboo.

    Organic cotton is much more environmentally friendly than the traditional variety as it uses no pesticides, herbicides, or insecticides during the growing cycle. But compare with bamboo organic cotton require more water to growth and to dye.

    Facts
    The Aral Sea, the 4th largest inland sea is now desert because of cotton.
    http://news.bbc.co.uk/1/hi/world/asia-pacific/678...

    The process of cotton requires 4 times the amount of water compare to Bamboo.
    http://www.treehugger.com/files/2009/06/how-many-...

  3. Dora Elena Harris says:

    July 12th, 2009 at 9:04 am

    Bamboo proccess

    Several different manufacturing processes can be used to convert bamboo from the plant to the woven fabric, with varying environmental costs. Mechanical methods which crush the bamboo into pulp are the least harmful but the most expensive. More often, chemical processes are used which can pose threats to workers at processing plants and the immediate environment around processing facilities.

    The chemical processes which cause environmental concern centre around the use of solvents which 'cook' the bamboo leaves and stems into a solution from which the fibres are drawn. A common method called 'hydrolysis alkalization with multi-phase bleaching' is not considered sustainable or environmentally supportable.

    Because the market appeal for bamboo clothing is growing, manufacturers are working to process bamboo fibber using methods that are certifiable and environmentally benign. These newer processes include closed-loop systems such as the lyocell process used in making Tencel, and processes using safer solvents such as acetic acid.

  4. Dora Elena Harris says:

    July 12th, 2009 at 9:10 am

  5. Burdman says:

    July 25th, 2009 at 5:41 pm

    The extreme sports market is also producing really cool fashions made out of bamboo. Based out of Whistler. Another Canadian company!

    Check it out,
    http://www.dincus.com

  6. puckskin says:

    July 27th, 2009 at 7:11 pm

    pretty bold comment to state that you are "the planets first bamboo streetwear" when all you make is t'shirts!
    you should wake-up and check out DINCUS.
    WHAT PLANET WERE YOU REFERRING TO????!!!!!

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