Look Forward to The New Scent of Apple Bottoms

Article written by: Asmara Wreksono
Posted on: May 2, 2009

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Hip hop artist Nelly has been one of the most successful face of hip hop as well as fashion. His clothing line, Apple Bottoms is loved by women, due to its ample variety, stylish design and and wide size range. This year, Nelly partners up with Romane Fragrances and gearing up to introduce a signature scent for Apple Bottoms. The team at Apple Bottoms says:

“This fragrance is designed to be the perfect compliment to the lifestyle of the Apple Bottoms woman. It celebrates the beauty and the curves we see in our core female demographic”

The Apple Bottoms by Nelly Eau de Parfum is infused with a burst of citrus and a subtle pink peony note. There’s also rose and coconut as floral layers, resulting in a sensual, feminine base of the fragrance. Sandalwood, golden amber, velvet musk, and a soft hint of apple blossoms creates the heady signature scent that lingers on the skin.

As Monte Heinge, CEO of Romane Fragrances stated:

“Apple Bottoms jeans make a women feel great about herself, and that’s exactly the same feeling our fragrance and body care prodycts create.”

The Apple Bottoms by Nelly Eau de Parfum will be launched along with a range of beauty products consisting of pearlescent body wash products each retailed at $20 and body lotion products retailed at $22. There will be 2 sizes of Apple Bottoms by Nelly Eau de Parfum: 3.4-oz. retailed at $58 and 1.7-oz. retailed at $48. The products will debut in Fall 2009 in department and specialty stores.

Apple Bottoms and Romane are known for their signature embellishments and their partnership in launching the fragrance resulted in a beautiful and elegant clear bottle that sports a jewel-accented apple medallion. The box design features decorative golden chains, overlaying a brilliant white background.

Nelly founded Apple Bottoms back in 2003 with partners, Yomi Martin and Ian Kelly. Bearing Nelly’s vision of ‘a woman should not try to fit the clothes; the clothes should fit the woman’, Apple Bottoms have since released distinctive urban fashion designs for the classy women of all sizes. The brand’s designs ranges from jewelry to denim to clothing to handbags and now venturing into the beauty world. The new signature fragrance expresses a stylish feminine confidence, and is designed for the strong, sexy woman who loves her body and shows her colorful style in everything she does.