Streetwear Spotlight: BloodBath

Article written by: SoJones Asmara
Posted on: September 14, 2009

In the urban streetwear game, the name of the brand can get truly philosophic.  Take BloodBath for instance.  There isn’t a slightest clue on whether they actually draw their inspirations from, well, blood.  What you will see in BloodBath’s collection is clean and modern design, a new definition of ‘cool’.  Sojones.com caught up with BloodBath owner, Eric Zi, to get a deeper knowledge about BloodBath.

Introduce yourself and describe how your brand was started?

We are BloodBath. Also know as the BloodBath Project. Our company was started as a fateful experiment. Everything else after that was planned accidents.

Describe this season and next season’s looks.

Summer 2009’s line was entitled “Flippin’ Keys.” The title was a play off of moving weight and our brand acronym: “Breaking Locks On Open Doors, Boundaries Are Through Habit.”

All the pieces were appropriately inspired from Locks and Keys. Labelled as locksmiths, our supporters create the keys that unlock limitations.

Fall 2009 is entitled “Draw First Blood.” The theme is about being on the offensive and Drawing as an art form. Almost all of the graphics include hand-drawn elements. The concepts are aggressive with a clean-minimalist execution.

What celeb or well-known figure(s) exemplify the brand?

We want to grow organically. Everyone who wears our shit genuinely feels what we are doing; so far we have yet to pay for a photo shoot or product placement. Things happen from a genuine respect for each other.

Our most recent collaboration was with Fly Society with members: Terry Kennedy, H.I.T., Fuzzy Felix, and Curren$y.

Any product placements on celebs, in movies or videos to keep an eye out for?

In our limited history BloodBath has been spotted on MTV, the front page of MySpace…Who knows where next?

We’ve had our stuff on a range of artists like B-Real, Too Short, Young De, Fly Society, The Visionaries, Mayer Hawthorne, Super Crew, and many more. Although we don’t like to drop names, they support us and we support them. It’s appreciation from both sides.

Any expansion plans?

For our Spring ’10 line, we will be debuting our Black Label Cut & Sew program. This will expand our horizons quite a bit. Oh, and we want a new office!

Looking ahead over the next year or two, what themes / looks / styles do you see your brand gravitating to?

It’s hard to state what style we will gravitate towards. But our approach is never form without function. We are not making loud clothing that is not conveying anything relevant. Subtlety and powerful messages will shape the image of BloodBath.

Always staying true to what we do. Many brands that claim originality do not pioneer their own style. They just re-create what is already out and drop a new colorway. There are biters everywhere.

You will see BloodBath come clean with heavy themes and crisp colors. Every season will have a new concept, but it will always adhere to our original philosophy.

What themes / looks / styles do you see your brand moving away from?

Doing what can be expected. Like MJ tees. Right when Mike passed, everyone knew MJ graphics would come. We love Michael, but true respect doesn’t mean capitalizing off a death of an icon.

I think creating fashion from current events is cool, in a sense it marks that time within a brand’s history. But if everyone is doing it, individuality is blurred.

What has been a surprise fashion hit over the last year?

Nothing is really a surprise. Every style will be recycled and blended into new emergences. What surprises me is how people like some ugly ass shit.

As mentioned in the interview, BloodBath has collaborated recently with Terry Kennedy’s Fly Society Group.  Sojones.com is happy to report that the t-shirt worn by TK is, in fact, available for purchase at their website www.bloodbathproject.com for $34.00.

 

The rest of the BloodBath collection is priced between $20.00 up to $40.00.  For the dopeness, we think it’s a bargain.  Check out SoJones.com’s favorites.