Rocawear’s 10th Anniversary Fragrance: Rocawear X

Article written by: SoJones Asmara
Posted on: September 19, 2009

Jay-Z celebrates Rocawear’s 10th anniversary with a new limited edition fragrance, X (pronounced “ten”), which has the scent of a rare black tea accord. Jay-Z introduces the Rocawear X:

“Rocawear is an iconic brand which is evident by our tenure in an ever-changing marketplace. We are about being bold and unapologetic with the products we create. X by Rocawear is our brand personified as it represents how we have evolved to remain consistently relevant as a leader of popular culture. The fragrance is unlike anything out there and is our way of celebrating this special moment in time.”

The fragrance that Oprah Winfrey raved about is retailed at $50 to $65 and is available at Macy’s, Dillard’s and Amazon.

In other Rocawear news, the anniversary is not the only reason for Jay-Z to celebrate, as the whole Rocawear team is rejoicing over the brand’s win at the 2009 FiFi Awards. The Rocawear R1X Fragrance snagged the Best Packaging of the Year Men’s Prestige award. In case you have no clue about the FiFi Awards, let’s just say it’s the Oscars in the perfume world.

Diddy’s Sean John “I Am King” and Gwen Stefani’s Harajuku Lovers Fragrance were each dubbed Fragrance of the Year for both men and women’s categories.