Diddy’s vision for Enyce..blurred at the moment?

Article written by: Andre Sanchez
Posted on: September 21, 2009

Diddy seems to me like one of those rich uncles that comes in when something is failing and use his money to lift it back up, if only for a little bit. We all know Biggie Smalls took Bad Boy records to super stardom, but what about now? Is Bad Boy Entertainment just a machine that spits its artists out after an unsuccessful single and an album? Seems like it did for Loon. You do remember Loon don’t you?

Loon is now Amir Muhadith, a converted Muslim. Check it…

If Diddy’s clothing ventures were anything like his record label, maybe some longevity would exist! But here’s the key to his clothing success:

Product sponsorship.

Everyone wants their name on a product.

In October 2008, Diddy bought out the urban/hip hop clothing brand Enyce apparel, hoping to revive it. According to Woooha.com, Diddy will focus first on mens and boyswear, with the intention of keeping the same Enyce look while putting his own spin on it as well.

Alright Diddy. But maybe it’s best you focus on speaking for Cassie, since she can’t do it for herself by the looks of it:

…but then again, you may have to do damage control after getting ripped by Charlamagne on his radio show:

Harsh. So harsh, LOL!

After the smoke clears from Bad Boy’s illusion, what do you have to say about Enyce? Which rapper do you think would have the most success with it? 50 cent? Jay-Z? Biggie Smalls?!

You can check out Enyce apparel here.

Let’s hear your thoughts in the comments!