Eve Gets Rid of Her “Fetish”
Eve Jihan Jeffers, better known as rapper Eve, probably has a love-hate relationship with her own clothing line “Fetish”.
TheyBF.com reported that Eve has just shut down her clothing line, again. This time, Eve said it’s for good. A couple of years back, Eve put the line on hiatus when she had conflicts with the apparel licensee Inovo Group. Not long after, she partnered with another manufacturer and distributor based in New York, Signature Apparel, and both parties relaunched Fetish last year with a more upscale collection.
From a SoJones editor viewpoint, it’s a shame to see this latest incarnation of Fetish fade away. Her casual womenswear pieces were clever, sexy and well-made. What went wrong? Guess it couldn’t have been easy to (re)launch an apparel line in the middle of a recession.
Along with shutting down her clothing line, Eve also confirmed that she has left her label, Geffen Records, so if you’ve been waiting for her next album “Flirt”, get comfortable because it’s not going to be released anytime soon.
For the ladies, get your Fetish gear before they really disappear from the stores. You might just end up with a classic Fetish by Eve piece.
Sasha Studded V-Back Tunic, $21.99
Fetish Dasha Dolman Sleeve Open Back Top with Sequins, $22.99
Fetish Mika Motorcycle Jacket, $68.99
Fetish Rage Destroyed Skinny Jeans, $36.99
Shop complete Fetish collection by Eve here
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Andre says:
September 26th, 2009 at 4:22 pm
I'm sorry but the Fetish Dasha Dolman Sleeve Open Back Top with Sequins is HORRENDOUS! Look at those sleeves…ICK! All i know is if me and a girl was about to go on a date, and she comes out with that top on, please believe she'd have to go back and change.