Kim Kardashian x 50 Cent Fragrance Coming Soon

Article written by: SoJones Asmara
Posted on: September 28, 2009

Well, well. Looks like the fragrance business is getting even busier this year with all the celebrities joining hands with fragrance giants to release sweet scents from the hip hop world. Rapper 50 Cent aka Curtis James Jackson is one of them, as he previously announced his upcoming signature scent: “Power by 50 Cent”. One fragrance is not enough for 50, and now he’s reported to have joined forces with reality star Kim Kardashian to introduce a new fragrance under his Lighthouse Beauty company.

WWD reported that the Kim Kardashian fragrance is expected to launch in spring 2010. Chris Lightly, CEO of Brand Asset Group, founder of Violator Management and a partner in Lighthouse Beauty stated:

“Having worked with some of the top talent in the entertainment industry, I have a unique perspective on capturing the essence of a celebrity in a product. We worked closely with top perfumers to infuse Kim’s larger-than-life personality into a fragrance that will really speak to her fans.”

Kim Kardashian is also excited about the collaboration:

“Collaborating with Lighthouse Beauty was a really creative, innovative process. What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”

Aside from her offbeat family reality show, Kim K is also busy with her workout DVDs, online shoe store “ShoeDazzle” and her own TV show: “Crisis Control”.

Will 50 and Kim K’s fragrance have the right scent to compete with Jay-Z and Rihanna’s fragrance?