Rocawear 10th Anniversary Video and Commemorative Hoodie

If Jay-Z’s your man and Rocawear’s your brand, now you can find out about its roots.  From its beginning to plans for the future, the video tells all you’ve been wanting to know about Rocawear. It takes a lot of hard work, determination and clever branding to stay alive and strong for 10 years in the very finicky and “here today gone tomorrow” young adults fashion apparel market.

Jay Z Hoodie

To commemorate the brand’s 10th anniversary, Rocawear released the Rocawear X fragrance.  But if scents are not your thing, maybe hoodies are.  Here’s the Rocawear Anniversary Hoodie, available in 3 colors (black, red and white) for $49.99  a pop at FootLocker.

Rocawear Anniversary Hoodie

Add a Yankee’s cap and maybe you’ll pull off a different Jay-Z feel.

Yankees Two Tone 5950 New Era

New Era Yankees Two Tone 5950, $17.99

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