Kim Kardashian’s New Fragrance Coming in February 2010

Article written by: SoJones Asmara
Posted on: October 12, 2009

As previously reported by SoJones.com, Kim Kardashian will be shifting gears from reality show drama to the launch of her new perfume in February 2010. The TV personality signed on the fragrance deal with 50 Cent’s Lighthouse Beauty company and is now working with Claude Dir, a master perfumer at Givaudan, in creating her first signature scent. As a child, Kim has always been interested with fragrances. She told WWD on a phone interview:

“When I was little, my sister Kourtney and I tried to make our own perfume by picking flowers and putting them in the blender, because that’s how we thought fragrances were made. Our parents thought we were crazy — and it smelled totally gross!”

Her upcoming fragrance is far from gross. That is because she has the perfume expert by her side.

“I wanted something rich and creamy and sexy, but still youthful. I met with Claude and had an in-depth meeting about what I liked and didn’t like, and he and his team came up with seven samples based on that.”

Kim K. is certainly having fun in this project, as she talked eloquently about the fragrance.

“I liked the base notes on one, the heart notes on another — we started mixing it up. I wanted to make sure I liked it in every single stage. It’s really cool to know that’s what is in this bottle is exactly how I want to smell.”

Kim also involved her fans in determining which bottle design to use for her fragrance. She polled her 2.5 million followers on Twitter.

“I posted pictures of a hot-pink version and a pale-pink version and asked my fans to weigh in on which was better. The overwhelming favorite was the pale-pink cap — everyone said it looked more sophisticated. I really wanted to know what my fans preferred. They’ll be the ones buying it! We will continue to interact with fans this way on this project.”

Fans can expect reasonable prices as well. The initial collection will consist of eaux de parfum stockkeeping units: 1 oz. which will retail for $32, 1.7 oz. for $45, 3.4 oz. for $65 and a .33-oz. rollerball for $16.

The Kim Kardashian fragrance has crisp top notes, a heart of jasmine, tuberose and gardenia, and a drydown of tonka bean, jacaranda wood and sandalwood. The fragrance will be available exclusively for the first three months at Sephora around Mother’s Day, 2010.

This won’t be the end of Kim’s beauty venture, as she will also launch a second fragrance due out in 2011 and a future cosmetics line.

Any thoughts on the Kardashian invasion of the beauty world?