Timbaland Jumps into Liqueur Business, Launches “LeSutra”
Following in the steps of Diddy, Snoop, and many other hip-hop icons before him, Grammy Award-winning producer Timbaland, along with his partners, launched a new sparkling liqueur called “Le Sutra.” Timbaland collaborated with Tom Bruno, who co-founded Grey Goose Vodka, Ryan Rosenberg, Adam Berkowitz, and Jonathan Webb.
Timbaland is optimistic that Le Sutra will be well received in the market:
“Everything that I create is groundbreaking, and Le Sutra is no different. With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with Le Sutra.”
Inspired by the Kama Sutra, Le Sutra will come in four fruity flavors: blueberry, strawberry, grape, and peach. The 30-proof liqueur will be available in 750ml and 375ml bottles and will retail for $29.99 and $19.99, respectively. Watch for it as Timbaland is gearing up for a massive launch party this Labor Day in Miami.
Asmara Wreksono
Latest posts by Asmara Wreksono (see all)
- Kim Kardashian Pregnant With Kanye West’s Baby! - December 31, 2012
- will.i.am + Coca-Cola = Ekocycle - October 26, 2012
- Nicki Minaj to Perform at the “40th American Music Awards” - October 25, 2012