Introducing the New Face of Madewell: Solange Knowles
Beyonce has been taking up the spotlight lately, but her younger sister, Solange Knowles, is also making a move this year. Known for her quirky style, Solange is better recognized as a fashion icon than as a singer, and that’s what led to her endorsing Madewell’s Fall 2012 campaign, “Mix Well. Madewell.”
Solange, who has signed with Next Model Management, adds this endorsement campaign to a portfolio that includes House of Dereon, Carol’s Daughter, Rimmel London, Armani Jeans, and OP. Madewell approves of her style and said in an official statement:
“Solange’s great style mix matched perfectly with Madewell’s aesthetic.”
She’s quirky, and that’s why she knows best about mixing and matching. In a recent interview with People magazine, Solange said:
“I know that because I wear so much color and print, I might not want to mix so many textures. I am also attentive to my body. I love the way some of the over-sized, extremely exaggerated, boxy proportions look on some girls…but it just doesn’t work for me. It’s all about what you feel works for you.”
Here’s Solange pulling it off for Madewell. We think she’s the right choice. What do you think?
Asmara Wreksono
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