The Exact Science of Streetwear
The thing people appreciate most other than being called “good looking” is being called “smart”. But if we can look smart, feel good and be awesome all at the same time, it would just be plain stupid to refuse the opportunity.
Enter Exact Science, a San Francisco-based concept studio. They promote the production of cultural relevance and intellectual capital through the elevation of urban art. And as they stated in their website, they are also “motivated by the hybrid, collaborative and fundamentally grassroots experience that spawns distinctive strains of urban art”.
SoJones.com editors think whatever their motivation was, it’s working pretty well for the label. Exact Science can be considered one of the veterans in the streetwear clothing game. They’ve been in the game since 10 years ago and have set the bar for new emerging forces in the streetwear scene. Their new collection will be in stores nationwide and online at Karmaloop.com starting November 2009.
Exact Science Renaissance Man T-shirt, $18.00
Exact Science Che T-shirt, $21.00
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rhaps says:
November 3rd, 2009 at 7:22 am
Very unique indeed. 10 years is a long time in the clothing biz. Some companies fall after a short time simply because the market is so slow.