Yums Footwear Gets Tastier with Soulja Boy, White Tee

Article written by: SoJones Asmara
Posted on: November 17, 2009

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Yums is known for its signature loud and proud color combos. This season you’ll see designs that are a little more chill but no less stand out. Soulja Boy has been a frontman for the line for a while now, and now his new S.O.D. Money Gang artist White Tee is shilling for Yums as well.  White Tee, whose real name is Taylor Leach, was introduced by Soulja Boy at the 2009 MAGIC fashion industry show in Vegas and he’s been reppin’ Yums ever since.

Soulja’s busting over his ‘only white boy on S.O.D.’, as he introduced him: “Right now, I want to introduce you to the newest artist of S.O.D. Money Gang Entertainment. He goes by the name of White Tee, if you ain’t heard of ‘em, you’ve been under a rock. His album is coming. 2009. First single droppin’ at the end of 2008 on iTunes. Get the ring tone.”

Remember the classic white Soulja Boy edition?  Ever since its launch, it has been a major hit among sneakerheads because of its sleek look with a slight playfulness on the soles, featuring Soulja Boy’s cartoon.  It’s still available and we got the feeling it’s gonna be a Yums classic.

SoJones.com’s editors picked out some hot but tamed-down must have Yums sneakers to wear this season from their low top series.

Yums Soulja Boy Signature Low, $54.99

Yums Smores Low, $43.99

Yums Men’s Cupcake Low, $61.99