Adidas launching huge ad campaign for Originals fashion line
SoJones has learned that Adidas will launch a large ad campaign for Originals.
With trendy sports apparel and shoes outselling true performance and athletic products, Adidas will go global in January with ads for its Originals fashion brand.
The line accounts for 20% of Adidas sales. The items, with an average price of $70, include the classic Stan Smith tennis shoe, fleece hoodies, skimpy tennis dresses and shimmery T-shirts.
David Beckham, Missy Elliott and Russell Simmons are all scheduled to appear in the new Adidas Originals ads.
Adidas Originals Respect M.E.
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