Mitchell And Ness Launches Program To Shut Down Fake Jersey Auctions

Article written by: Rodrick Rainey
Posted on: April 25, 2005

BOSTON, MA – GenuOne, a leading provider of supply chain security solutions, announced today that their client-partner, Mitchell & Ness Nostalgia Co., has successfully developed an anti-counterfeiting program utilizing the GenuNet (TM) Auction V4.0 software.

Using GenuNet Auction V4.0, Mitchell & Ness has been able to effectively monitor and eliminate unauthorized sales of Vintage Authentic Sports Jerseys on eBay. “The GenuNet Auction application has enabled us to quickly find and take action on counterfeit jerseys eroding our quality brand,” says Peter Capolino, President and CEO of Mitchell and Ness Nostalgia Co. “The ROI both in terms of dollars and efficiencies has been substantial and we believe this is a key part of our anti-counterfeiting strategy.”

GenuOne estimates that Mitchell & Ness has prevented over $11 million in brand erosion by utilizing GenuNet Auction V4.0. This dollar value is comprised of the 36,000 auctions they have closed in less than twelve months.

“The issue of unauthorized sales and activity on the internet continues to be a substantial challenge for leading manufactures of brand name products and collectibles,” says Jeffrey Unger, Chief Executive Officer of GenuOne, Inc. “We believe the need to protect your brands and products within online distribution outlets is critical for all major manufactures. We are proud to have had a strong and positive ROI impact on Mitchell & Ness’ anti-counterfeiting program.”

GenuNet Auction V4.0 is a proprietary hosted application specifically designed to streamline the identification of infringing listings, track suspicious sellers, shut down infringing auctions and help the brand owner minimize illicit product sales within online auctions, including eBay. By automating the identification, search and shutdown processes, GenuNet Auction V4.0 provides a manageable process and creates rapid ROI for companies with potential counterfeit products being sold online.