Phat Fashions Launches Baby Phat And Phat Farm Stores In Dubai And Abu Dhabi

Article written by: Rodrick Rainey
Posted on: April 28, 2006

With 17 more freestanding stores planned for the region, Phat Farm(R) and Baby Phat(R) are tapping into the retail explosion in Dubai and Abu Dhabi, the changing lifestyles, and growing popularity of fashion forward apparel across the world.

Located in the opulent Mall of Emirates, Deira City Centre and Marina Mall, the Phat Fashions’ flagships are sharing locations with some of the world’s premiere brands. The 2,500 square foot Phat Farm and Baby Phat stores are infused with elements of exotic leopard prints, elegant chandeliers and modern fixtures fully representing Phat Fashions aspirational design.

Merchandised with the entire range of fashion and accessories for men, women and children that one would find in the Phat Farm and Baby Phat flagship store in New York City, consumers in the Middle East now can experience and enjoy the Phat lifestyle in this thriving oasis. “We are excited about bringing the world of Phat Fashions to the region,” says Saif Saeed Ghayathi, CEO of the local operating company.

The Baby Phat brand captures the bold, fun and sexy attitude of women. Whether evidenced by the glimmer in the rhinestones on a pair of jeans, or in the darting glance of the slinky feline logo, the Baby Phat collection embodies fabulosity and resonates with women who see the world on their own terms.

Phat Farm delivers classical sportswear with street credibility. Success of the brand comes from its commitment to that certain degree of excellence and innovative design. Phat Farm holds true to its heritage of classic American Flava, while finessing a style that courts worldwide acclaim among men and boys.

“This new venture is just the continuation of building Phat Farm and Baby Phat into true global brands. We are already established in Europe and Canada, and now we plan to expand the Phat Fashions aura throughout the United Arab Emirates, Egypt, Kuwait as well as China and Japan, and several other Far East locations over the next three years. This consumer craves American brands with international appeal, and Phat Farm and Baby Phat give them the unique image they desire,” said Russell Simmons, Phat Fashions founder and CEO.