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RocawearClothing and Warner Bros. Consumer Products are partnering to create a signature
apparel collection with the imagery and myth of Batman. The line, which will hit stores in
conjunction with Warner Bros. Pictures' Summer 2005 theatrical release of Batman Begins.
The Batman Begins-inspired collection by Rocawearwill feature three distinct looks. The "Urban
Legends," features jackets, wovens, pants and jeans with a distinctly "old school" feel. The
"Gotham City" leans towards darker hues that incorporate more gray and black with pops of royal
blue. Lastly the "I Am," is inspired by the look and feel of the industrial landscape portrayed
in Batman Begins. It features jackets, hoodies, tees and button downs and adds iconography, as
well as graphics centered on the theme "I Am Batman."
"Batman is not just a super hero, he is a lifestyle brand that embodies fashion. By partnering
with Rocawear, we combine the super heroic style of Batman with Rocawear's street style to
create a fashion-forward statement that sets the latest trend in apparel," Dan Romanelli,
president of Warner Bros. Worldwide Consumer Products tells playthings.com.
The Batman Begins infusion by Rocawearis scheduled for deliveries in May, June and July of
2005 and will be sold at better department and specialty stores.
Warner Bros. Consumer Products will display the Batmobile from Batman Begins next to the
Rocawearbooth at the Magic tradeshow, taking place August 30 to September 2 in Las Vegas.
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