New Era Announces Fat Joe And Game To Release Fitteds

Article written by: Rodrick Rainey
Posted on: December 3, 2004

New Era, the premier, global headwear designer, developer and manufacturer, announces the extension of its Capture the Flag, limited edition, celebrity designed New Era 59FIFTY headwear series.

Launched in 2004 during the 59FIFTY@50 campaign celebrating the fitteds 50th Anniversary Capture the Flag will continue in 2005.

Known for its highly anticipated monthly launches of the hottest fitteds to hit the streets, 2005 Capture the Flag fitteds will be designed by the likes of Fat Joe (1/27), Game (2/24) and NBA star Chris Webber (TBD), to name a few.

Capture the Flags 2004 alumni include: Spike Lee, Fabolous, DJ Green Lantern, La La, George Iceman Gervin, Stevie Williams and Camron!

59FIFTYs designed for the Capture the Flag program will be sold at selective retailers and a portion of the proceeds for each Capture the Flag 59FIFTY will go to the charity of the guest designers choice. The Capture the Flag series highlights New Eras ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world.

New Era Cap is a global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseballs official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College – Bowl Games and National Championships and Little League. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada, Europe, Japan and Germany; it employs more than 1,500 people.