Fabulosity Clothing Line By Kimora Lee Simmons Launched at JCPenney

Article written by: SoJones
Posted on: July 20, 2008

In an attempt to get in with the in crowd, JCPenney has teamed up with Baby Phat founder Kimora Lee Simmons, in launching her exclusive juniors line, Fabulosity. The brand will encompass the same trendy elements as its sister label but at lower price points, between $29 to $108, in comparison to Baby Phat’s $30 to $200 range.

“The Fabulosity girl is fun, fashionable and chic, but she doesn’t want to spend her last penny on something to wear. This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can’t,” said Simmons. Kimora also expressed interest in expanding Fabulosity into a full-lifestyle collection, comparable to Baby Phat’s, adding shoes, accessories, handbags, and a home collection.

Offerings of skinny denim, blouses, knit tops, and dresses are currently available online and will be sold in stores this month. Visit the JCPenney Website ( Fabulosity Clothing at JCPenney.com) to browse and buy pieces from Kimora Lee’s new brand.

The launch of Fabulosity comes after much success with Baby Phat clothing, bags, jewelry, and other BP accessories along with Kimora’s luxury KLS Collection. Kimora’s bold decision to step into a lower-priced market shows her business intelligence and ties to the urban community, as she makes an effort to cater to community needs in a depressed US economy.

The Fabulosity line is a JCPenney exclusive and can not be purchased at any other store. Expect Fabulosity for juniors to show up in other stores of course and be sure to promote the brand that comes with a very reasonable price tag.