New Era Collection A New Series Of Hats

Article written by: Rodrick Rainey
Posted on: February 10, 2005

New Era Cap Co., Inc., the premier, global headwear designer, developer and manufacturer, will present the debut line for its new property, EK by New Era, and its Fall 2005 59FIFTY, Lifestyle, Womens and Childrens headwear lines at MAGIC in Las Vegas, NV, February 14 17, 2005.

In a return to New Eras roots in fashion hats, the company extends its brand with EK by New Era, a property that will bring New Era full circle as a headwear company. The debut line will present 12 fashion hat silhouettes including Gatsby, Newsboy and Military styles, tilizing cashmeres, wools and cottons. EK by New Era was created to honor New Eras founder Ehrhardt Koch and is inspired by the Gatsby, the style of cap New Era made in its founding years (1920s-1930s); the brand takes from the past, while affecting the future of fashion headwear. EK by New Era will be offered in Black Label and Magenta Label, mid and premium-tier pricing, respectfully.

New Eras commitment to headwear continues to evolve, said New Eras Vice President of Strategic Business Gerry Matos. The stories New Era presents for Fall 05 are endless from the launch of EK by New Era to our childrens line; the exciting product lines will speak to directly to tried and true New Era fans, while creating new supporters of the brand.

At MAGIC the New Era 59FIFTY will be highlighted with a rollout of show specials in the upcoming seasons hottest summer fabrics in multiple color-ways. For the fall New Era will present its successful MLB and NBA 59FIFTY All-Overs, in new colors, in addition to other 59FIFTY fitted styles in neutral fall colors and fabrics.

After the successful introduction of its Lifestyle product in the winter, New Era returns to MAGIC with Lifestyle headwear that satisfies the needs of the youth market by focusing on fashion, fabric, color, pattern, and style. Cap styles for New Eras Lifestyle product will include 59FIFTYs, A-Flex and adjustables.

New Era continues to expand its presence in the Womens and Childrens segments with a return to MAGIC with a full showing for both lines. New Era has focused on fitting the style and needs of its female consumer, offering headwear styles, fabrics and colors that speak to their fashion sensibilities. While for Children, New Era has literally refined the physical fit of his headwear for its youth market, offering styles that fit well and feel great.

New Era Cap is an 85-year-old global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseballs official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College – Bowl Games and National Championships and Little League. New Era is the sole owner of the EK by New Era brand launched in 2005. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada, Europe and Japan; it employs more than 1,500 people. New Era is a Category A member of the Fair Labor Association.