Apple Bottoms’ Founders, Nelly & Yomi Martin, Give To New Orleans

Article written by: Rodrick Rainey
Posted on: January 11, 2007

Nelly, multi platinum artist and CEO of the women’s clothing line Apple Bottoms, announced today that he & co-founder Yomi Martin have dediced the brand will be donating clothes to the victims of Hurricane Katrina.

The duo selected the Allie Mae Williams Multi Service Center, an organization that provides shelter to women and their children who lost their homes during Hurricane Katrina, to distribute the clothing..

Daphne LaSalle, winner of the Apple Bottoms’ model search 2006 and Louisiana native, distributed Apple Bottoms outerwear and apparel to the women and children at Allie Mae Multi Service Center to provide them with new clothes during the holiday season.

Apple Bottoms is a clothing line that caters to females of all shapes and sizes, females who want sexy yet comfortable clothes, who are trendy and fashion forward. This original brand is the mastermind of multi-platinum recording artists/superstar Nelly.

In August 2003, Nelly launched Apple Bottoms by starting a nationwide model search for the Apple Bottoms girl, which was televised on VH1. The jeans were so popular they sold out completely in a two-week period.

Apple Bottoms jeans are beloved by celebrities including Oprah, Vivica A. Fox and Alicia Keys. Worldly powerful Oprah Winfrey even deemed the brand a ‘must have’ during a live broadcasting of her television show.

In related news, the St. Louis Hip-Hop artist recently dispelled rumors about getting engaged to celebrity girlfriend Ashanti.

Also, looking to keep New Orleans on the minds of people, SoJones.com is looking to promote a charity donation in the near future for Hurricane Katrina Victims. New and used clothing will be accepeted from site visitors, clothing brands, retailers, and other sources. SoJones On-Line teamed up with a long term on-line fashion community member that was displaced to Minnesota for the donation. All clothing will be distributed into the urban community by trusted residents that have been working through churches to improve the community.