Adidas And Porsche Team Up For Sneaker

Article written by: Rodrick Rainey
Posted on: January 24, 2007

The sports fashion retailer The John David Group Plc launches adidas & Porsche Design footwear. Porsche Design and adidas – that both have a rich heritage, groundbreaking philosophies and a passion for craftmanship.

Both founders, Prof. Ferdinand Alexander Porsche and Adi Dassler, strived to produce the best products they could, continually developing and improving their designs with an unwavering dedication. The essence of both brands has been embodied in this collection of footwear.

The first of these Porsche Design styles to be available in store and online at JD is a leather driving shoe. To celebrate the arrival of this shoe adidas Originals, Porsche, and JD Sports are offering consumers the chance to win one of 4 travel prizes.

The John David Group Plc has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, JD Sports.

In recent news, adidas is just coming off the success of its Originals NBA Superstar launch. The adidas footwear company is expanding US distribution and adding top European and Asian markets to the mix. The 30 plus collection of NBA team themed sneakers was launched in US NBA markets exclusively and in limited numbers only on December 1, 2006.

The shoes have since flown off the shelves nationwide with top selling models including the New York Knicks, Los Angeles Lakers, Chicago Bulls, Boston Celtics, San Antonio Spurs and current NBA Champions, the Miami Heat.

Indeed the NBA Store in New York City has cited the Originals NBA Superstar Collection as the most successful footwear launch in the store’s history, contributing to unprecedented holiday sales and their strongest footwear month on record.