Fat Joe Released New Era Hat Thursday

Article written by: Rodrick Rainey
Posted on: January 29, 2004

New Era Cap Company, Inc., the premier, global headwear designer, developer and manufacturer, announced that it will launch two Capture the Flag 59FIFTYs this Thursday, January 27. January is a double header month for the New Era Capture the Flag, Celebrity designed headwear series highlighted by 59FIFTY designs by Atlantic Records Rapper Fat Joe and Snowboarder Marc Frank Montoya; only 288 caps will be made of each design.

Just as the title of his forthcoming album says, it was All or Nothing for Latino Rapper Fat Joe when it came down to designing his own New Era 59FIFTY! Frequently spotted in videos or just chilling in New York/Miami wearing a New Era fitted, Fat Joe had a very specific concept for his 59FIFTY: it had to represent his home town, pay homage two of his friends and stand out with great style, and it does. Fat Joes New Era 59FIFTY is a black faux suede cap that touts Joes Terror Squad logo, TS, on the front panel emblazoned in orange and blue on the front panel; in lieu of its New York Knicks theme. The front panel also features, on the lower left-wear side, the number and embroidered signature of Knicks Guard Stephon Marbury, a close friend of the rappers. Rear embroidery holds a Hardwood Classic New York Knicks logo in team colors; and the cap is topped off with right-wear side tribute to Rapper Big Pun reading Big Pun 4-Eva. Other cap features include an under-visor embroidered Joey Crack TS signature, double X-piping in orange and blue, and a black satin lining.

I have been rocking New Era fitteds for as long as I can remember, so it was just right that we came together to work on my own design for a 59FIFTY fitted, said Fat Joe about this project. For me it is about representing for Terror Squad, Pun, Steph and for New York of course! Once all that was taken care of, and it was stylish, it was all good.

All Or Nothing, (Atlantic Records), Fat Joes 6th solo album is dropping on April 26th. This album features the production talents of Timbaland, Swizz Beatz, Cool & Dre, Just Blaze, Scott Storch and more. With the release of the Just Blaze produced track Safe 2 Say Fat Joe is continuing his plot of bringing NY hip-hop back while at the same time securing his spot as the King of NY hip-hop.

Joining Fat Joe for the January launch is Snowboarder Marc Frank Montoyas who brings his love for snowboarding and skating boarding to the celebrity designed fitteds; cap description available at www.59FIFTYat50.com.

The Fat Joe design will be exclusively available at: Genesis and Classic Kicks (New York); Shoe Gallery (Miami); Huf (San Francisco); Undefeated (Los Angeles); Dip/Urban Hook Ups (Vancouver) and in Tokyo, Japan. The Fat Joe Cap will also be available at the NBA Store on 5th Avenue in New York City. Marc Frank Montoyas cap will be available at: Genesis (New York); Undefeated (Los Angeles); Pro Skateboards (Halifax, Nova Scotia); Perigny (Trois-Rivieres Quebec) and in Tokyo, Japan. New Era will sell the 59FIFTY fitteds at www.59FIFTYat50.com beginning 12:00 a.m. on Thursday the 27th. A portion of the proceeds will go to the charities of their choice.

New Eras Thursday, February 24th Capture the Flag, limited edition, celebrity designed 59FIFTY launch will feature Rapper The Game.

New Eras Capture the Flag series of headwear, designed by select Celebrities, was launched in 2004 in celebration the New Era 59FIFTYs 50th anniversary. New Era designs for the Capture the Flag, limited edition guest designer series, launch the last Thursday of select months throughout the year. A Portion of the proceeds for each Capture the Flag design will go to the charity of the guest designers choice. The Capture the Flag series highlights New Eras ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world. Capture the Flags 2004 alumni include: Filmmaker Spike Lee, MLB Pitcher Roger Clemens, Rapper Fabolous, MTV VJ La La, NFL Player Kyle Turley, NBA Hall of Famer George Iceman Gervin, and Skate Boarder Stevie Williams.

New Era Cap is an 85-year-old global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseballs official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College – Bowl Games and National Championships and Little League. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada, Europe and Japan; it employs more than 1,500 people. New Era is a Category A member of the Fair Labor Association.