Sneaker Cut Shoe Club May Change Owners

Article written by: Rodrick Rainey
Posted on: January 31, 2007

The SneakerCut.com exclusive footwear club is changing owners. After a year of success, the founder of the company says he has lost some of his drive as a buyer and wants to forward the ownership to someone who can continue to maintain its intial vision.

“The offer came to me through a previous long-term business affiliate and we are closing in on something. Details are a bit sketchy but it looks like I will be closing. Nike is having a major year with plentiful releases; I no longer wish this independently, it is a lot to keep up with” said club CEO, Rodrick Rainey.

Rainey, a former sneaker collector himself, founded the club in hopes to become an ultimate source for rare and high demand sneakers but keeping prices reasonble. The CEO once reported spending over $500 a week on sneakers, recieving packages daily. His breaking point came when he spent slightly over $500 for a pair of Nike Air Jordan Retro Laser Iv (4s), that he missed the release of.

“I love sneakers as an art still, but I can’t follow the hype anymore. It’s too much for me and moving too fast. I have to keep tunnel vision for my goals with SoJones and life”, said the club CEO.

SneakerCut’s potential owner will not be revealed until closing, but rights may be transferred as early as February 10th. SneakerCut reports the new ownership will bring a lot of change as the site will be redesigned, updates will resume it’s previous frequency, and customer service will be upgraded.

Over 100 annual memberships and 20 monthly subscribers have registered and paid for the SneakerCut footwear service since it’s official launch in April 2006. The site produced a gross revenue of over $60,000 independent of a Nike account or shoe consigments from outside sources. Over 200 pairs of sneakers were shipped to members and affiliates that purchased limited inventory.