Rap Artist Juelz Santana Starts His Own Fashion Show For Harlem

Article written by: Rodrick Rainey
Posted on: February 24, 2004

In fashion last year, Juelz Santana stood out as the fashion prince of Rocafella rap group, The Harlem Diplomats. The streets loved his hip hop fashion swagger, styling, and creativity.

While there was alot of love, most didn’t even realize that what Juelz Santana wears is not picked by Laron “Juelz Santana” James.

In fact, SoJones did a little research and found out there are quite a few stylist in the background behind the Harlem artist’s swagger, which include mother, Deborah James, and lifetime friends, ‘NewTees’ fashion.

If you aren’t familiar with New Tees, they are who designed the “splattered paint” t-shirts that Juelz Santana wore in the “Gangsta Music”, music video. SOJONES.COM, which was actually a resource being browsed regulary NewTee’s co-founder Nikole coincidentally, quite a bit of information on Juelz’ hiphop fashion related side of business was made accessbile. She saw the SOJONES.COM fashion forums and the buzz going behind her work thanks to Laron’s newfound rap image, and started conversating with SoJones CEO, Rodrick Rainey.

If not already familiar with Juelz non-microphone related businesses, you should find it interesting his drive for financial freedom extends far beyond music. Outside of developing his own clothing line, he’s owner of “Santana Town” clothing store in Harlem, New York.

Santana’s Town is where most fashions the Rocafella artist wears in public appearances can be found retailing, supplying the demand for people seeking similiar styles.

The store itself is located in Harlem, New York on Amsterdam Ave currently. However, Santana’s mother Deborah told SOJONES.COM that they have plans to upgrade and move into a larger space where they can sell more fashion products and provide a better floor layout.

Beyond his retail store businesss, Juelz will also be throwing his 1st hiphop fashion show at Harlem, NYC’s Wilson Majors Morris Community Center. For those looking to attend, the event will be on May 1st (2004). ‘Wilson Majors’ can be found at 459 West 152nd Street, between Amsterdam and St. Nicholas Avenue.

The fashion show will feature many different clothing lines. New Tees Fashion, Ms D Design, Mejoon, Rocawear, Pelle Pelle, Ecko Red, Bashy, and Aja Imani are just some of the names scheduled to appear in the show.

For more information visit Juelz.com as the official flier is posted as the entry image. Tickets to the show are $15 in advance and $20 at the door. Kids 12 and under will only cost $5.00. Contact NewTees at 718-346-6010 to get entry into one of the hottest fashion shows to be held in NYC! SoJones will be in attendance as well as many other celebrities!

NewTees, Mrs D aka Deborah James, and Juelz Santana will be lining up more fashion events in the future for those looking to attend a later date. The clothing brand line up may vary with each show, but ’spectacular’ is the word they hope to symbolize the product of their efforts, each show.