Gogenx Online Finds Successful Urban Fashion Retail Market Online Via Sojones

Article written by: Rodrick Rainey
Posted on: July 9, 2006

Brother and sister Logan and Heather Millican have created their own clothing line.

The children of the late City Court Judge John Millican established the Logan Milan Clothing Company in 2004 and have their own website.

The collective goal of the brother and sister team is “to create an innovative performance fashion line, ideal for the lifestyle of young adults with trendy fashion sense and active schedules.”

Headquartered in La Quinta, Calif., the company features “a mixture of modern, edgy, and some vintage-inspired designs.”

Logan Milan performance wear features: “dries 4x faster than cotton, feels soft to the touch, resists wrinkling, keeps its shape and color wash after wash, won’t discolor with perspiration, great for layering (doesn’t have annoying static cling), minimizes odor in the fabric, performance factor won’t wash out, maintains your ideal level of comfort, is trendy enough to wear to work, to the gym, or nights out.”

The designs “are developed from Logan and Heather’s fashion points of view that combine to forge a bond between style and comfort.”

Heather, 21, is a junior at Rockhurst University in Kansas City. She “loves unique and trendy designs that are form fitting, yet comfortable. She believes that in today’s multitasking lifestyles it is important to have fashionable clothing to get through a full day worry-free.”

Logan, 20, is a junior at UTC. He “enjoys versatile trendy clothing that makes an individual fashion statement, whether in sports or nights out on the town. He believes that everyone has their own fashion sense and therefore should always wear what they love.”

The brother-sister team are selling T-shirts now, but plan to launch a full line of clothing next spring.